Radhe radhe !โค๏ธ๐ย โขย 1y
Everyone thought FERRERO ROCHER would FAIL to sell โน300 Rs chocolate in India where the most expensive chocolate cost โน25. In 2004, India's GDP per Capita was $624. (โน52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in 2005, 55% of our population was multi-dimensionally POOR. Now tell me: How could anyone spend money on CHOCOLATES when even feeding your child 3 times a day was hard? โก๏ธ To worsen things for Ferrero Rocher, the Indian market was full of affordable brands like Mondelez (Cadbury), Nestle, and other small players. Then how did Ferrero Rocher manage to CREATE a new segment, and then DOMINATE it? Let's start with their positioning. Instead of targeting the bottom 95% of Indians, they targeted the top 5%. Check out full Article here https://www.linkedin.com/posts/parshkothari_everyone-thought-ferrero-rocher-would-fail-activity-7210499444214005760-EqMc

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Dexter Capital Advisorsย โขย 1y
Mukesh Ambaniโs FMCG business is highly underperforming ๐๐ Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. Itโs only on a deeper deepdive, that you see things as they
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If youโve ever bought a door lock (esp. in Maharashtra), chances are it came from 'Europa Locks'(a.k.a Welmade Locking Systems). Started in 1984 โ Dr. P.A. Joshi (ex-Godrej, German-trained) launched Europa Locks, one of India's earliest 'anti-theft
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Medialย โขย 1y
The $400 Million Juicer that Squeezed Nothing. (Saturday Startup Story Nugget Part- 4) In 2013, a startup named Juicero emerged with a bold vision to revolutionize the juicing industry. The company raised over $100 million in funding from prominent
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Medialย โขย 10m
This man built a $32 BILLION empire selling "worthless" junk online. In 1995, he auctioned off a broken laser pointer as a joke for $14... And created a website that inspired Amazon, Etsy, & Shopify. Here's proof that one person's trash can become
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Faad Networkย โขย 1y
Meet the man from Kolkata who built a 25,000 CR Iron and Steel Empire. 1. Born in a business family in Kolkata, Mahabir Prasad Agarwal started his journey as a first-generation steel and iron trader in 1970. While trading, he never got the right qua
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Medialย โขย 1y
Koo's Founder on - Appearing for a startup interview Make a list of startups youโre generally interested in. If youโre risk averse but still want to work at a startup, try and choose a startup thatโs gone beyond their Series B. The risk is usually
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๐ Startup Success = Problem ร Insight ร Speed ๐ฏ Why Most Founders Fail to Raise Capital (and How You Can Win) In early-stage startups, valuation is not a number, it's a narrative, shaped by the depth of the problem, the clarity of the insight, an
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