Radhe radhe !❤️😄 • 11m
Everyone thought FERRERO ROCHER would FAIL to sell ₹300 Rs chocolate in India where the most expensive chocolate cost ₹25. In 2004, India's GDP per Capita was $624. (₹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in 2005, 55% of our population was multi-dimensionally POOR. Now tell me: How could anyone spend money on CHOCOLATES when even feeding your child 3 times a day was hard? ➡️ To worsen things for Ferrero Rocher, the Indian market was full of affordable brands like Mondelez (Cadbury), Nestle, and other small players. Then how did Ferrero Rocher manage to CREATE a new segment, and then DOMINATE it? Let's start with their positioning. Instead of targeting the bottom 95% of Indians, they targeted the top 5%. Check out full Article here https://www.linkedin.com/posts/parshkothari_everyone-thought-ferrero-rocher-would-fail-activity-7210499444214005760-EqMc
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Dexter Capital Advisors • 1y
Mukesh Ambani’s FMCG business is highly underperforming 📛📛 Yet, what we see the media do is celebrate the sub-par execution by over-emphasising on the Rs 3k crore sales figure for FY24. It’s only on a deeper deepdive, that you see things as they
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Medial • 1y
The $400 Million Juicer that Squeezed Nothing. (Saturday Startup Story Nugget Part- 4) In 2013, a startup named Juicero emerged with a bold vision to revolutionize the juicing industry. The company raised over $100 million in funding from prominent
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Faad Network • 7m
Meet the man from Kolkata who built a 25,000 CR Iron and Steel Empire. 1. Born in a business family in Kolkata, Mahabir Prasad Agarwal started his journey as a first-generation steel and iron trader in 1970. While trading, he never got the right qua
See MoreBuilding Nestsure • 10d
Let's talk about one of my favourite Person and also An Entrepreneur. None other than one of the Kamath brother's, Sir.Nikhil Kamath. Brothers who bought stock market on smartphones. I love listening to Sir.Nikhil Kamath, the way his thinking, the
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