Founder & CEO at Bui...ย โขย 9m
How Cadbury Turned a Crisis into a Comeback: Lessons on Resilience & Comeback which every business owner can learn from. In 2003, a major crisis hit Cadbury when worms were found in Dairy Milk chocolate bars. The company said, what is our fault in this ? This is the fault of the retailers as they are mot managing the stock properly. But the thing is you canโt go to every retailer and make them understand. And they saw that their sales had fallen by 20-25% and the food agency also said that your packaging is not right. But they made such a comeback, that every brand could learn from them. After spending crores of rupees, they got machines from abroad. Changed the packaging and called the countries most trusted face/celebrity Amitabh Bachchan and made the advertisement from him. To regain consumer trust, Cadbury implemented Project Vishwas, where managers conducted regular checks at retail stores to monitor product quality and distribution. And they did it on such a large scale with such huge marketing that within just 6 months their sales started recovering. And Cadbury gave an example of how to comeback if things go wrong. Share the value with someone who may need it.
A guy with lot's of ...ย โขย 1m
How Cadbury Became Indiaโs Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac
See MoreA guy with lot's of ...ย โขย 1m
Title: Cadburyโs Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? Thatโs no accident itโs marketing genius. On Valentineโs Day, singles laugh along with quirky 5 Star ads, while couples
See MoreDigital Marketer (Me...ย โขย 1y
Hi Medial family ๐ Here is Cadbury dairy milk's๐ซ (1/3) super successful Marketing Campaign ๐ ..... Kiss Me close your eyes:๐... You might have gifted or received a Cadbury Silk from your special someone๐ฅฐ - the young, innocent love and chocola
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Hi Medial family ๐ Here is (2/3) super successful Marketing Campaign ๐ of Cadbury dairy ๐ซ ....Kuch Meetha Ho Jaaye....๐ฅฐ This campaign, which translates to โLetโs have something sweetโ, became synonymous with celebrations in India. The campaign
See MoreFiguring Outย โขย 1y
Bornvita is not a Health drink anymore! And the reason why it happend will surprise you. So there is a YouTuber called Food Pharmer (Revant). He creates video regarding false marketing of food companies with data. So a year ago, he created a video
See MoreHere you go!ย โขย 1y
Hey Medials, I just had a call with Anand Kripalu and he gave me some "shh secrets" and I am here to share with you but remember it's "shh secrets" Cadbury is originated from Birmingham, yes you heard it right Peaky Blinders wala Birmingham. Let's n
See MoreON NE SAIT JAMAISย โขย 1y
Welcome to OUT OF THE BOX MARKETING! EP=15 (Cadbury) "THIS IS ONE OF HIT MARKETING CAMPAIGN OF 2023 IN INDIA" Read this out! See in india many women run their own small business but they reach only customers around their locality. They are unable
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