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Yess! Loved this one! I used it for my illustration page-@illustrationsbyurja

This is called “ Indirect marketing strategy ” and they are building core brand image

Out of the box? More like out of the park! This campaign is an absolute grand slam for Cadbury on multiple levels: -Earns incredible positive sentiment rarely seen for a CPG brand -Creatively reinforces their brand positioning around sharing/generosity -Efficiently activates countless microinfluencers within their target market -Generates treasure trove of user-generated content to extend campaign -Drives measurable business impact by trialing new digital channels The only risk I could see is potentially coming across as disingenuous if this was just a flash in the pan stunt versus an ongoing commitment.

what an incredibly creative and impactful marketing move by Cadbury! Giving up their own advertising space to promote small women-owned businesses is such a generous and meaningful way to uplift those entrepreneurs. Mad respect. Great Cover Likhit!!

Campaigns like this show marketing can be so much more than pushy sales tactics. When done with authentic purpose, it's an opportunity to create positive change. Definitely one of the marketing highlights of the year - Cadbury deserves all the praise for thinking sooo originally.

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For Cadbury, a brand centered around gifts, sharing, and bringing people together, what better way to showcase that than by sharing their voice with small businesses? Not only is the idea novel and sure to earn tons of positive PR, but it's an incredibly efficient form of marketing by leveraging other entrepreneurs' networks. Every small business owner, their families/friends, and customers now have a upgraded affinity for Cadbury.

Not only advertising itself, but also changing 100s of lives. promoting women self empowerment. Which is a good contribution to economy

That's awesome

That's amazing tbh.

Brilliant campaign