Back
LIKHITH
"You never know"Ā ā¢Ā 1y
Welcome to OUT OF THE BOX MARKETING! EP=19 (Adidas) 32% of women worldwide do not feel comfortable swimming in public pools. Nearly 90% of Middle Eastern women avoid swimming in public pools because they are afraid that people might make fun of them. So, Adidas implemented a strategy to handle this issue. They built liquid billboards (as shown in the image below) in Dubai and asked all the women to swim inside them, also they advised the participants "Don't care what people think about you." This became an instant smash, many ladies started using their liquid billboards to swim inside it and Adidas went viral on social media. But you could question, 'Why did they execute this marketing campaign'? It's all because Adidas recently released their swimsuit for ladies, and everything was done to promote it and gain a good social image. Like and follow for more & Wasn't this out of the box by inside of the box?š
Replies (13)
More like this
Recommendations from Medial
LIKHITH
"You never know"Ā ā¢Ā 1y
Welcome to OUT OF THE BOX MARKETING! EP=15 (Cadbury) "THIS IS ONE OF HIT MARKETING CAMPAIGN OF 2023 IN INDIA" Read this out! See in india many women run their own small business but they reach only customers around their locality. They are unable
See More
Anonymous
Hey I am on MedialĀ ā¢Ā 1y
I have made feminine hygiene products , my one usp is with my sanitary napkins and all, I'll have some surprise gift for e.g. chocolate etc of good quality packed inside the box and make this a premium category by using good packaging and all but ke
See More
TREND talks
History always repea...Ā ā¢Ā 8m
šØ Vape + vibrator = the weirdest gadget of the year š A "two-in-one" device has appeared on Chinese marketplaces ā in the rubber casing of an adult toy, thereās a full-fledged vape with a liquid reservoir. Price: only $37. š¤šø Ladies, takin
See More
LIKHITH
"You never know"Ā ā¢Ā 1y
Welcome to OUT OF THE BOX MARKETING ! EP=18 (Rona) Rona, a Canadian paint company, used Apple billboards to promote their paint. Read this out ..... It's 2010, and Apple has just launched the iPod Nano and they heavily advertising it across the co
See More
Anonymous
Hey I am on MedialĀ ā¢Ā 9m
š„¹ A man in bengaluru d!ed after , his friends allegedly dared him to sit on a box of firecrackers . He was unemployed. His friends offered to buy him an autorickshaw if he sat on a box of firecrackers. they lit the box of firecrackers & ran away fro
See More
Anonymous
Hey I am on MedialĀ ā¢Ā 9m
š„² A man in Bengaluru d!ed after , his friends allegedly dared him to sit on a box of firecrackers . He was unemployed. His friends offered to buy him an autorickshaw if he sat on a box of firecrackers. They lit the box of firecrackers & ran away fr
See More
LIKHITH
"You never know"Ā ā¢Ā 6m
Welcome to OUT OF THE BOX MARKETING ! Ep=29 (Dove) One day, Dove brought a forensic artist and asked them to draw drawings of ladies based on the description. But the catch is, the artist will receive two descriptions. There are two perspectives:
See More
Prashant Goyal
Hey I am on MedialĀ ā¢Ā 5m
Why don't incense stick companies directly apply the red part of matchstick to the tip of the stick instead of providing free matchsticks inside the box? This approach could save more trees, be easily marketed, and offer a cost-effective, easy, and s
See More
Download the medial app to read full posts, comements and news.