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Welcome to OUT OF THE BOX MARKETING ! EP=18 (Rona) Rona, a Canadian paint company, used Apple billboards to promote their paint. Read this out ..... It's 2010, and Apple has just launched the iPod Nano and they heavily advertising it across the country. The primary focus of their iPod nano advertisements was that consumers could select from a wide selection of newly released colours. So Rona came up with a creative idea and they placed their billboards below the apple's billboards as like they could blend with each other .(As you can see in the image below) This is known as ambush marketing, and it worked extremely well for Rona. They redirected people's attention from Apple's iPod towards them, resulting in a win-win marketing strategy. Like and follow for more & Was this a brilliant move from Rona?
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๐๐ฝ๐ฝ๐น๐ฒโ๐ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐บ๐ผ๐บ๐ฒ๐ป๐๐: โข ๐๐๐๐: Apple introduced the iMac โข ๐๐๐๐: Apple introduced the iPod โข ๐๐๐๐: Apple introduced the iPhone โข ๐๐๐๐: Apple introduced the App Store โข ๐๐๐๐: Apple introduced t
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