🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

LIKHITH

"You never know" • 1y

Welcome to OUT OF THE BOX MARKETING ! EP=18 (Rona) Rona, a Canadian paint company, used Apple billboards to promote their paint. Read this out ..... It's 2010, and Apple has just launched the iPod Nano and they heavily advertising it across the country. The primary focus of their iPod nano advertisements was that consumers could select from a wide selection of newly released colours. So Rona came up with a creative idea and they placed their billboards below the apple's billboards as like they could blend with each other .(As you can see in the image below) This is known as ambush marketing, and it worked extremely well for Rona. They redirected people's attention from Apple's iPod towards them, resulting in a win-win marketing strategy. Like and follow for more & Was this a brilliant move from Rona?

16 Replies

Replies (16)

Havish

. • 1y

Btw Rona and Apple didn't partner? Rona just kept their Billboard below them?

1 Reply

Deekshith Korivi

Freshman at SICET • 1y

It is common sense about what others do

1 Reply

Havish

. • 1y

💯💯

1 Reply

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

Brilliant 😂

1 Reply

Inactive

AprameyaAI • 1y

Rona was hot!

Recommendations from Medial

Vishu Bheda
•

Medial • 9m

The year is 1997. Apple is just 90 days from bankruptcy. Enter Steve Jobs. With ONE move no-one saw coming, he brings Apple back to life. Apple stock explodes 7,000% over the next 14 years. Here's the story: Let's rewind to 1985: Steve Jobs, App

14 Replies

Vishu Bheda
•

Medial • 1m

𝗔𝗽𝗽𝗹𝗲’𝘀 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗺𝗼𝗺𝗲𝗻𝘁𝘀: • 𝟏𝟗𝟗𝟖: Apple introduced the iMac • 𝟐𝟎𝟎𝟏: Apple introduced the iPod • 𝟐𝟎𝟎𝟕: Apple introduced the iPhone • 𝟐𝟎𝟎𝟖: Apple introduced the App Store • 𝟐𝟎𝟏𝟎: Apple introduced t

9 Replies

Arcane

Hey, I'm on Medial • 9m

Empathy. Focus. Impute. The Three pillars of Apple's Marketing philosophy from 1977.

5 Replies

Three Commas Gang

Building Bharat • 8m

NVIDIA is now the world's largest company! 🤯 Chipmaker giant has overtaken Apple, thanks to the AI boom. NVIDIA's market cap is now $3.43 trillion, surpassing Apple's $3.38 trillion. #NVIDIA #Apple #AI #TechNews #StockMarket #3CG

4 Replies

Nawal

Entrepreneur | Build... • 4m

Tony Fadell: The Man Who Created the iPod & Reinvented Home Tech 🔥 Everyone knows Steve Jobs. But Tony Fadell was the actual mastermind behind the iPod. In 2001, Apple was struggling. CD players were fading. MP3 players were clunky. Tony, an eng

1 Reply

Ansh Kadam

Founder & CEO at Bui... • 9m

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

Geetansh
•

Kotak Life • 11m

Apple’s Marketing Magic with the iPhone The Birth of the iPhone How Apple Revolutionized Marketing with the iPhone Launch! "In 2007, Apple launched the iPhone, and it wasn't just a product release—it was a marketing revolution. Steve Jobs introduce

1 Reply

Pratik

Innately Curious • 1y

Today I Learned #5 When Steve Jobs hated Transformer Franchise Steve Jobs, Apple's late co-founder and CEO, was renowned for his uncompromising pursuit of excellence and meticulous control over Apple's brand image. Surprisingly, Jobs took issue with

3 Replies

PRATHAM
•

Medial • 10m

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

3 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategy — 16 Jio 🤯 Moment Marketing 🔥 Recently I was analysing team India parade and we all know that thousands of people attending this parade and clicking videos and photos then they are posting in social media. Intresting th