Back

LIKHITH

On ne sait Jamais ! ‱ 9m

Welcome to OUT OF THE BOX MARKETING ! EP=18 (Rona) Rona, a Canadian paint company, used Apple billboards to promote their paint. Read this out ..... It's 2010, and Apple has just launched the iPod Nano and they heavily advertising it across the country. The primary focus of their iPod nano advertisements was that consumers could select from a wide selection of newly released colours. So Rona came up with a creative idea and they placed their billboards below the apple's billboards as like they could blend with each other .(As you can see in the image below) This is known as ambush marketing, and it worked extremely well for Rona. They redirected people's attention from Apple's iPod towards them, resulting in a win-win marketing strategy. Like and follow for more & Was this a brilliant move from Rona?

16 replies12 likes
3
Replies (16)

More like this

Recommendations from Medial

Image Description
Image Description

Vishu Bheda

 ‱ 

Medial ‱ 4m

The year is 1997. Apple is just 90 days from bankruptcy. Enter Steve Jobs. With ONE move no-one saw coming, he brings Apple back to life. Apple stock explodes 7,000% over the next 14 years. Here's the story: Let's rewind to 1985: Steve Jobs, App

See More
14 replies30 likes
10
Image Description
Image Description

Arcane

Quest for Insight an... ‱ 4m

Empathy. Focus. Impute. The Three pillars of Apple's Marketing philosophy from 1977.

5 replies5 likes
2
Image Description
Image Description

Three Commas Gang

Building Bharat ‱ 3m

NVIDIA is now the world's largest company! đŸ€Ż Chipmaker giant has overtaken Apple, thanks to the AI boom. NVIDIA's market cap is now $3.43 trillion, surpassing Apple's $3.38 trillion. #NVIDIA #Apple #AI #TechNews #StockMarket #3CG

4 replies4 likes
1
Image Description

Geetansh

 ‱ 

Kotak Life ‱ 7m

Apple’s Marketing Magic with the iPhone The Birth of the iPhone How Apple Revolutionized Marketing with the iPhone Launch! "In 2007, Apple launched the iPhone, and it wasn't just a product release—it was a marketing revolution. Steve Jobs introduce

See More
1 replies8 likes
1

Ansh Kadam

Founder & CEO at Bui... ‱ 5m

How Apple Commands Premium Prices Without Always Topping Sales Charts Here's a breakdown of their strategy: 1) Branding Magic: Apple's branding is unparalleled. They've crafted a perception of luxury, innovation, and exclusivity that resonates de

See More
0 replies6 likes
Image Description
Image Description

Pratik

Innately Curious ‱ 10m

Today I Learned #5 When Steve Jobs hated Transformer Franchise Steve Jobs, Apple's late co-founder and CEO, was renowned for his uncompromising pursuit of excellence and meticulous control over Apple's brand image. Surprisingly, Jobs took issue with

See More
3 replies17 likes
2
Image Description
Image Description

PRATHAM

 ‱ 

Medial ‱ 6m

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

See More
3 replies5 likes
Image Description
Image Description

SHIV DIXIT

CHAIRMAN - BITE INDU... ‱ 8m

Viral Marketing Strategy — 16 Jio đŸ€Ż Moment Marketing đŸ”„ Recently I was analysing team India parade and we all know that thousands of people attending this parade and clicking videos and photos then they are posting in social media. Intresting th

See More
7 replies12 likes
3
Image Description
Image Description

Jaswanth Jegan

Founder-Hexpertify.c... ‱ 9m

"Apple was 90 Days away from Bankruptcy" Bankruptcy to Billions #5 Steve Jobs Returns To Save Apple Steve Jobs was fired from Apple in 1985 due to a power struggle with CEO John Sculley.The board of directors sided with Sculley,Fired Jobs of his ma

See More
13 replies23 likes
1
Image Description

Sajin

 ‱ 

Foundation ‱ 8m

Apple invented words that we still use today! Did you know 'Podcast' was a word created by Apple? It was used as a combination of iPod and Broadcast, to describe radio like content people could listen to on their iPods The name quickly caught on

See More
1 replies17 likes
1

Download the medial app to read full posts, comements and news.