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Vishu Bheda

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Medial • 4m

The year is 1997. Apple is just 90 days from bankruptcy. Enter Steve Jobs. With ONE move no-one saw coming, he brings Apple back to life. Apple stock explodes 7,000% over the next 14 years. Here's the story: Let's rewind to 1985: Steve Jobs, Apple's co-founder, is forced out of the company after a power struggle. He goes on to found NeXT Computer and buy Pixar. Meanwhile, Apple starts to decline. Fast forward to 1997: Apple, desperate for a new operating system, acquires NeXT for $429 million. They get Steve Jobs back as an "advisor." After that,Jobs became interim ceo. His first move? Slash Apple's product line by 70%. From 350+ products to just 10. Next, He reaches out to Apple's arch-rival, And got $150 million investment from Microsoft. 1998: The iMac is born. 1999-2001: iBook, Mac G4,Mac OS X. 2001: Jobs introduces the iPod and iTunes. 2003-2006: iPod mini, nano, and shuffle. 2007: Jobs unveils the iPhone. 2010: The iPad is introduced. Mkt cap-$300billion+

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