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Pratik

Stealth • 7m

Today I Learned #5 When Steve Jobs hated Transformer Franchise Steve Jobs, Apple's late co-founder and CEO, was renowned for his uncompromising pursuit of excellence and meticulous control over Apple's brand image. Surprisingly, Jobs took issue with the Transformers movie franchise using Apple products, despite seeming unrelated to his industry. When director Michael Bay planned to feature characters using Apple devices in the films starring Shia LaBeouf, Jobs allegedly demanded all Apple products be removed. Bay was shocked but ultimately complied, replacing Apple's products with Nokia devices after Jobs' insistence. This unexpected interference from the tech titan in a popular film series raised eyebrows in the entertainment world, exemplifying Jobs' dedication to carefully curating Apple's public perception and image at all costs.

3 replies17 likes

Replies (3)

Anonymous 2

Stealth • 7m

Visionary step. All villains using apple could have become a trend.

0 replies

Anonymous 1

Stealth • 7m

Jobs was right. Movies can ruin your brand.

1 replies

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