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Vishu Bheda

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Medial • 11m

Steve Job's most fundamental skill wasn't design or technology. It was team building. When asked about his proudest creation, he didn't say the iPhone or Mac. He said the Apple team. Last night, I found his 90-second-clip on hiring truly gifted people: 1. Steve Jobs believed a small team of A+ players could outperform larger B and C teams. 2. At Apple, there were no product managers. Steve assigned a Directly Responsible Individual (DRI) to every project. • DRI for operations • DRI for Mac hardware • DRI for iPhone OS software Apple had 0 committees. Instead, they operated like a startup. 3. Apple thrived under Jobs because it doesn't run on hierarchy of people, but hierarchy of ideas Jobs would often use 10-to-3-to-1 approach: Teams submit 10 ideas Refine to 3 Jobs picked 1 (e.g. used for Apple Store layouts) 4. "Hire the best, then get out of their way". Jobs would hire the best person for the job, grant them massive autonomy, yet remain VERY involved in the details.

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