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Mr Z

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Medial • 1m

The most underrated CEO in the world: Tim Cook. Steve Jobs built Apple to $350 billion. Tim Cook took over in 2011 and grew it to over $3.4 trillion in just 12 years. Here’s how he turned Apple into the most successful company in the world: When Tim Cook became the CEO of Apple in 2011, it was worth $350 billion. Tim Cook has taken Apple to heights that were unimaginable even during Jobs’ time. The biggest difference between Steve Jobs and Tim Cook? Their approach to product development. Jobs was focused on a small number of products. He believed in simplicity and clarity. But Cook had a different idea. He expanded Apple’s product line and ecosystem. He introduced several new product categories. Apple launched the Apple Watch in 2015. The AirPods were released a year later. Let’s not forget about Apple’s iconic product: the iPhone. Steve Jobs introduced the world to it. Tim Cook turned it into a cultural phenomenon. Apple’s revenue more than tripled till now.

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