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Samsung surpassed Apple as India's top premium smartphone brand in Q2 2025, capturing 38% market share (Apple: 35%). India is now the world's second-largest premium smartphone market.

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal

Recently I observed something which could change your mind about Indian consumption market. During 2015-17 clinic plus is the mass shampoo brand and dove was the mass premium brand(170-220rs) and after that during (2018-2021) clinic plus was mass bra

Bhumi Pednekar ne launch kiya “Backbay” water brand. Price? ₹200 for 750ml. Tagline? Premium but accessible Ab socho ₹200 ka paani kaise accessible hua? 🤔 Aur problem price ka bhi nahi hai. or bhi premium water brands mehnga bechte hain, lekin w

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

I used to think it was all about the product. Make something great, and people will come. But I’ve learned that brand perception often matters more than the product itself. How people see your brand influences their buying decisions more than we

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Today I Learned #5 When Steve Jobs hated Transformer Franchise Steve Jobs, Apple's late co-founder and CEO, was renowned for his uncompromising pursuit of excellence and meticulous control over Apple's brand image. Surprisingly, Jobs took issue with

📌If your favorite McDonald's was a Premium brand !!! ◼️Share your views in comments !!