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Ishant Gupta

Stealth • 6m

Apple has long cultivated a brand image of exclusivity not only in India but every where, also it's innovation and premium quality is mind blowing. Their sleek designs, user-friendly operating system, and focus on integration have attracted a loyal following. The concept of ECOSYSTEM especially, is definitely commendable. However, in India, there seems to be a disconnect between this brand image and how Apple products are being perceived. With the rising popularity and the hype they created surrounded iPhones, they are increasingly seen in the hands of everyone, regardless of social status or economic background. This can be at odds with Apple's intended image, especially when these phones are used in casual settings like tea stalls, which might not align with the aspirational image Apple has traditionally built. This trend of iPhones becoming more ubiquitous could potentially dilute the brand's image of exclusivity and luxury in the Indian market. Soon to be "KTM of Indian's"

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