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Bhagya Panchal

Marketing Strategist...ย โ€ขย 7m

KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy ๐Ÿซ At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlรฉ made a smart move by positioning KitKat as a premium product with an affordable price point. ๐“๐ก๐ž ๐–๐ข๐ง๐ง๐ข๐ง๐  ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ฒ: โ†’ ๐„๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐€๐ฉ๐ฉ๐ž๐š๐ฅ: The tagline "Have a break, have a KitKat" positioned KitKat as a treat for relaxation, making it more than just a chocolate bar. โ†’ ๐Œ๐š๐ซ๐ค๐ž๐ญ ๐€๐๐š๐ฉ๐ญ๐š๐ญ๐ข๐จ๐ง: KitKat was offered in affordable, small packs, addressing price sensitivity while maintaining a premium image. โ†’ ๐‚๐ซ๐ž๐š๐ญ๐ข๐ฏ๐ž ๐Œ๐š๐ซ๐ค๐ž๐ญ๐ข๐ง๐ : Nestlรฉ used traditional media and innovative campaigns, including localized ads and memorable TV spots, to build strong brand recall. KitKat's strategy was about creating an ๐ž๐ฆ๐จ๐ญ๐ข๐จ๐ง๐š๐ฅ ๐œ๐จ๐ง๐ง๐ž๐œ๐ญ๐ข๐จ๐ง ๐š๐ง๐ ๐š๐ฅ๐ข๐ ๐ง๐ข๐ง๐  ๐ญ๐ก๐ž ๐›๐ซ๐š๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐š ๐๐ž๐ฌ๐ข๐ซ๐š๐›๐ฅ๐ž ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž.

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