Marketing Strategist...ย โขย 1y
KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy ๐ซ At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlรฉ made a smart move by positioning KitKat as a premium product with an affordable price point. ๐๐ก๐ ๐๐ข๐ง๐ง๐ข๐ง๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ฒ: โ ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐ฉ๐ฉ๐๐๐ฅ: The tagline "Have a break, have a KitKat" positioned KitKat as a treat for relaxation, making it more than just a chocolate bar. โ ๐๐๐ซ๐ค๐๐ญ ๐๐๐๐ฉ๐ญ๐๐ญ๐ข๐จ๐ง: KitKat was offered in affordable, small packs, addressing price sensitivity while maintaining a premium image. โ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ : Nestlรฉ used traditional media and innovative campaigns, including localized ads and memorable TV spots, to build strong brand recall. KitKat's strategy was about creating an ๐๐ฆ๐จ๐ญ๐ข๐จ๐ง๐๐ฅ ๐๐จ๐ง๐ง๐๐๐ญ๐ข๐จ๐ง ๐๐ง๐ ๐๐ฅ๐ข๐ ๐ง๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐๐ง๐ ๐ฐ๐ข๐ญ๐ก ๐ ๐๐๐ฌ๐ข๐ซ๐๐๐ฅ๐ ๐ฅ๐ข๐๐๐ฌ๐ญ๐ฒ๐ฅ๐.
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The Nestlรฉ company was founded in 1866 by Henri Nestlรฉ, who was actually born as Heinrich Nestlรฉ in Frankfurt am Main, Germany. A bit of a globetrotter, Henri moved to Vevey, Switzerland, and changed his name to better fit in with the French-speaking
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