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Arcane

Hey, I'm on Medial • 9m

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustainable products, but in many cases, they are only willing to pay around the same price they would for conventional products. Look at India, for example: Over 1.3 times the global average of consumers are buying sustainable products, but they aren't willing to pay a premium on any category. Businesses need to bridge the gap between consumer sustainability preferences and their price sensitivity. Offering sustainable products without a hefty premium can align better with consumer expectations and drive higher adoption rates.

0 replies8 likes

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Business Acronyms FYR 1. B2B (Business to Business): • Zoho: Provides software solutions for businesses (CRM, marketing, finance tools) 2. B2C (Business to Consumer): • BigBasket: An online grocery store serving consumers directly. 3. C2C (Co

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Harsh Khatavani
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Whether Premiumization is an important aspect of building products or services. I am doing some research, on which people are willing to pay for higher prices to get a better experience. Nowadays, If you go for a higher premium, the rate of growth s

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