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Arcane

Hey, I'm on Medial • 1y

ONE INTERESTING OBSERVATION SERIES DAY #5 While consumers say they care about sustainability, they aren't always willing to shell out extra cash for eco-friendly products. Across eight countries, a significant portion of people are buying sustainable products, but in many cases, they are only willing to pay around the same price they would for conventional products. Look at India, for example: Over 1.3 times the global average of consumers are buying sustainable products, but they aren't willing to pay a premium on any category. Businesses need to bridge the gap between consumer sustainability preferences and their price sensitivity. Offering sustainable products without a hefty premium can align better with consumer expectations and drive higher adoption rates.

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Shravan

Hey I am on Medial • 10m

Your idea is good but if the people of India are not willing to pay extra for eco friendly products then if we sell an eco friendly product at around same price as non eco friendly product then there is a chance that they don't consider our product with any other or unique perception as environment not matters for them too much. But I also think that your idea is good for Tier 1 cities as genz are focusing on environment. I also think that decreasing this much of price is too hard and being profitable would be hard.

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