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Arcane

Stealth • 5m

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscriptions that offer not only speed but also a holistic brand experience. The COVID-19 pandemic accelerated this transformation, making consumers value experiences and connections with brands over price tags. As a result, consumers are seeking meaningful interactions with brands that go beyond transactions. Rising disposable incomes, digital payment methods like Buy Now, Pay Later (BNPL), and increased credit card usage have further fueled this trend. These factors have empowered consumers to explore premium offerings, creating a market where value takes precedence over price. Hence,Businesses that focus on creating a holistic and fulfilling customer journey will gain a competitive advantage.

0 replies4 likes

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