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Quality Moat: Justifying premium prices with top-tier craftsmanship. Brands like Rolex, LVMH and Bose dominate by delivering superior products that customers trust

Yes it’s official, PhonePe and CRED have secured spots in Kantar’s prestigious list of the top 75 Indian brands, reflecting their growing influence, consumer trust, and brand strength in the country’s fast-evolving digital economy. Their inclusion si

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Shopping online can be overwhelming with so many options. There should be a platform that makes discovering emerging fashion brands easier. Finding unique, high-quality labels shouldn’t be so difficult. Would you find value in something like this? W

“Believe What You Want: How Confirmation Bias Drives Clicks, Loyalty, and Sales” Confirmation bias is the tendency to seek, interpret, and remember information that supports what we already believe—while ignoring opposing views. News outlets often t

Why Management Is as Important as Marketing Marketing attracts customers, but management ensures success. Here’s how top companies have used exceptional management to thrive: • Apple: Steve Jobs streamlined operations, fostering innovation and coll

Case Study: Rare Rabbit -mini pack Introduction Founded in 2015, Rare Rabbit quickly became a $300M brand by offering European-inspired designs with Indian fits, high-quality fabrics, and an exclusive experience. How Rare Rabbit Built Its Identi

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

Lifetime Warranty: Why Don’t Indian Premium Brands Offer It? TL;DR: Indian premium brands rarely offer lifetime warranties. Is it due to market trends, cost concerns, or lack of confidence in durability? Hey everyone, I’ve been wondering—why don’t

“From Curiosity to Client: Funnel Design That Converts for AI Startups” For an AI startup, funnel design must guide users from awareness to trust to conversion—especially when selling cutting-edge tech. Top of the funnel (TOFU) is about educating