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Yes itโs official, PhonePe and CRED have secured spots in Kantarโs prestigious list of the top 75 Indian brands, reflecting their growing influence, consumer trust, and brand strength in the countryโs fast-evolving digital economy. Their inclusion signals a shift in market dynamics, where fintech platforms are not only transforming how India transacts but also how it connects with brands that blend functionality, lifestyle, and innovation.
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โWhoโs the Hero: Your Product or Your Customer?โ The concepts of โProduct as Heroโ and โCustomer as Heroโ shape how brands tell their stories. In the โProduct as Heroโ approach, the product is the star โ solving problems with innovation and performan
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โThe Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsessionโ The Veblen Effect is a psychological phenomenon where demand for a product increases as its price risesโbecause the high price signals status, not just value. Luxury bran
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Wo stree hai kuch bhi kar sakti hai - Celebrating Women's Leadership From national security briefings to transforming industries, women leaders in India are demonstrating remarkable strength, innovation, and influence across diverse sectors. Let's hi
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Farmley's $40M Series C Funding: A Game-Changer in India's Healthy Snacking Industry In a significant development for the Indian consumer goods sector, Farmley, a leading healthy snacking brand, has secured $40 million in its Series C funding round,
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Top News of the Day: 1. Zepto to become profitable in FY26, hopeful for IPO plans next year 2. GrowX Ventures launches Fund-II, aims to raise Rs 400 crore 3. Supply-chain financing startup Mintifi Finserve has raised $180m in a Series E funding ro
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