Back

“The Pricier, the Better: How the Veblen Effect Drives Luxury Brand Obsession” The Veblen Effect is a psychological phenomenon where demand for a product increases as its price rises—because the high price signals status, not just value. Luxury bran

Wo stree hai kuch bhi kar sakti hai - Celebrating Women's Leadership From national security briefings to transforming industries, women leaders in India are demonstrating remarkable strength, innovation, and influence across diverse sectors. Let's hi

Innovative Business Model for a Free-to-Use Dating App The Indian online dating application market is experiencing significant growth, with projections indicating a revenue increase from USD 547.9 million in 2023 to USD 1,015.4 million by 2030, refl

Farmley's $40M Series C Funding: A Game-Changer in India's Healthy Snacking Industry In a significant development for the Indian consumer goods sector, Farmley, a leading healthy snacking brand, has secured $40 million in its Series C funding round,

Top News of the Day: 1. Zepto to become profitable in FY26, hopeful for IPO plans next year 2. GrowX Ventures launches Fund-II, aims to raise Rs 400 crore 3. Supply-chain financing startup Mintifi Finserve has raised $180m in a Series E funding ro

Top News of the Day 1. Flipkart Ventures backs Indian healthtech startup Medikure with $10 million in Series A funding to enhance AI-powered diagnostics. 2. Elon Musk launches SpaceChain Ventures, a $1 billion fund to support startups focused on sp

User acquisition cheat codes every Indian startup founder should know: If you’re building in India, especially for the consumer market, your user acquisition strategy needs to be built around distribution hacks, low CAC, and local behaviour. Paid