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“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight or decision-making. For example, playing upbeat music while displaying luxury visuals can make a product feel more energetic or premium. A rough-textured background might subconsciously make customers perceive a message as more serious or weighty. This multi-sensory influence boosts brand memory, emotional engagement, and trust. Brands like Apple and Coca-Cola use cross-modal cues in packaging, sound design, and store layout to create emotionally synchronized experiences. It’s not just about visuals—it’s about priming the brain through all senses for deeper brand impact.

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