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Aditi

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“Cross-Modal Priming: How Multi-Sensory Cues Subconsciously Drive Buyer Perception” Cross-Modal Priming is a technique where one sense subtly influences another, shaping perception and behavior in marketing. For example, a soft background melody in an ad may make viewers perceive a fabric as smoother, or a citrus scent in a store may make people rate products as fresher. This priming works because the brain integrates sensory inputs holistically, not in isolation. When brands align visuals, sounds, textures, and even smells in harmony, they enhance recall, influence emotional response, and create stronger brand associations. Smart marketers use cross-modal cues not just for aesthetics—but to shape decisions before logic kicks in. It’s sensation-based persuasion at its finest.

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