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Aditi

Will become a inspir... • 3m

“Cross-Modal Priming: How Multi-Sensory Cues Subconsciously Drive Buyer Perception” Cross-Modal Priming is a technique where one sense subtly influences another, shaping perception and behavior in marketing. For example, a soft background melody in an ad may make viewers perceive a fabric as smoother, or a citrus scent in a store may make people rate products as fresher. This priming works because the brain integrates sensory inputs holistically, not in isolation. When brands align visuals, sounds, textures, and even smells in harmony, they enhance recall, influence emotional response, and create stronger brand associations. Smart marketers use cross-modal cues not just for aesthetics—but to shape decisions before logic kicks in. It’s sensation-based persuasion at its finest.

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Aditi

Will become a inspir... • 4m

“Cross-Modal Priming in Marketing: How Multi-Sensory Cues Shape Brand Perception” Cross-Modal Priming is a neuromarketing strategy where stimulation in one sensory channel—like sound, texture, or scent—influences perception in another, such as sight

Only Buziness

Everything about Mar... • 10d

Priming is the invisible force that makes you crave, click, and buy — often without knowing why. By planting subtle cues through colors, sounds, or words, brands shape your decisions subconsciously. Think McDonald’s red and yellow, or Starbucks’ cozy

3 Replies

Only Buziness

Everything about Mar... • 5m

“Setting the Stage: How Priming Subconsciously Influences Customer Choices” Priming is a psychological effect where exposure to certain stimuli influences a person’s response to future information—often subconsciously. In business, priming is used t

Aditi

Will become a inspir... • 4m

“Feel the Brand: How Multi-Sensory Marketing Creates Lasting Impact” Multi-sensory marketing taps into more than just sight—it activates touch, sound, smell, taste, and emotion to build a richer brand experience. When multiple senses are stimulate

Shabeeha

Future Entrepreneur • 1y

I have shared my idea in Medial Startup Showcase. I'm a music enthusiast & the lack of India's presence in global music seen has always bothered me. "Melody' is an idea to give Indian artists opportunity & resources to showcase their music to the wo

Ayush Maurya

AI Pioneer • 9m

There are fortune tellers in every industry like intech, space, money, investment, real estate everything. They have got so much experience and expertise that they can almost predict what may happen or what may change. Find such people in your fiel

Tushar Sharma

Be real Be you. • 1y

Question ? Do you think people are more focused on finding a problem that may or not exist , just to get validation from others or having the perception to start a startup, rather than focusing on their skills , abilities and field of work ...

7 Replies

Shruti

Student • 1y

PhonePe has announced its partnership with Liquid Group, a key player in digital cross-border payments, to broaden its merchant acceptance network in Singapore.

Ranjit Raj
•

Hewlett Packard Enterprise • 4m

Can anyone help me out? I run a business called Melody IT Solutions in Bangalore, and I deal in laptops and desktops (new and used). I'm looking to connect with people or places where I can find potential clients - like startups, offices, or anyone i

2 Replies

Sanjay Kadali
•

Health Catalyst • 10m

Hey connections! Phewh! What a weekend! Guess I was struggling with a bug on the app template, and guess what? I ended up packaging all the apps under one Modal. To be honest, I loved the idea and the name I gave to that Modal. I call it "Pocket",