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How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

• I am noticing from few months that Quick Commerce startups like Blinkit , Zepto and Instamart is expanding their dark stores in different cities. • These startups operate in mostly Metro cities like Mumbai,Delhi, Bangalore,Pune,Gurugram, Chennai e

MOATS IN BUSINESS: THE HIDDEN POWER BEHIND MARKET DOMINANCE 🛡️ In business, a moat refers to a company’s sustainable competitive advantage—the ability to fend off rivals, protect profits, and grow for the long term. Warren Buffett famously invests

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Apple is the most profitable company because they master both volume and premium pricing. They sell millions of iPhones and MacBooks at high prices, ensuring hefty profits per item. Apple’s "MOAT" locks customers into their ecosystem. If you buy an

The Indian tyre market is divided into international and homegrown brands . Some trust international brands like Bridgestone, Michelin, and Yokohama, while others prefer homegrown names like MRF, Apollo, and Ceat. But which one actually makes more se

The world's largest hotel chain owns zero hotels → yet generates over ₹10,000 crore from India alone. Here's how Marriott turned hospitality into a fee-collection business ⤵️ i). Marriott owns 'virtually nothing' in India. No land, no buildings, no

Case Study of Naturals (mini pack) Introduction Naturals, founded in 2000 by C.K. Kumaravel and Veena Kumaravel, transformed India’s salon industry. From a single outlet in Chennai, it expanded to 750+ salons using a franchise model, empowering w