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Rishav Kumar
๐ Aspiring Entrepre...ย โขย 1y
๐จ Swiggyโs SNACC: A Genius Move or a Customer Trap? ๐จ Swiggy just launched SNACC (Swiggy Network of Accessibly Curated Choices)...a fancy name for something far less glamorous: a way to make you pay more for less! Hereโs whatโs really happening behind the scenes: ๐ The Illusion of Choice: SNACC looks like a collection of โexclusiveโ brands, but many of them are just virtual brands owned by the same cloud kitchens. So, that burger joint and pizza shop you see? They might be cooking from the same kitchen. ๐ธ Fake Exclusivity, Real Price Hike: By creating new โbrandsโ under SNACC, Swiggy makes it seem like you have more options, but in reality, theyโre just rebranding and marking up prices. Would you pay โน250 for a โน150 meal just because it has a cool new name? ๐ Hiding Real Local Restaurants: With SNACC brands flooding your feed, independent and budget-friendly restaurants are getting pushed down in search results. You might think your favorite local spot disappeared, but itโs just buried under Swiggyโs algorithm tricks. ๐ Repackaging Old Food: Some SNACC brands are literally serving the same food under different names. Order from two different "brands," and you might get the exact same mealโjust in different packaging. ๐ Whatโs the End Game? Swiggy is trying to control your choices while making more money off rebranded food. The goal? Dominate the online food market, force out local competition, and keep you stuck in a loop of overpriced, ghost-kitchen food. Next time you order, ask yourselfโare you really getting something new, or are you just falling for Swiggyโs SNACC trap? ๐ฝ๏ธ๐จ
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