ย โขย
Medialย โขย 1y
How to dominate a crowded segment โ๏ธ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is usually lower than the ego of a Delhi boy with a new car. But as India is more price-sensitive than your dad checking restaurant menu prices, you can dominate by offering cheaper prices with some variation. Sting - the energy drink that tastes like karela juice more like shit but costs less than your daily chai budget. Although it tastes as appealing as karela juice on a Monday morning, its affordability has helped it dominate Red Bull faster than relatives finishing food at a wedding buffet. The premium brands can't compete because of their brand value. moral : Target a "TOTALLY premium segment market," offer affordable prices with product variation. What do you think about this strategy?

Founderย โขย 11m
Thinking of Starting a Premium Sugarcane Juice Brand โ Need Your Thoughts! Hey everyone! Iโve been exploring the idea of launching a premium, packaged sugarcane juice brand, and Iโd love to hear your thoughts. Sugarcane juice is not just refreshing
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Prev- Founder & CEO ...ย โขย 1y
Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm
See MoreLearningย โขย 1y
The cost of coconut water in nearly all of India's states is around โน70, and it tastes the best. In contrast, packaged coconut water costs about โน45 to 50, and it tastes terrible. As a result, any product that tastes as good as natural coconut wate
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Believe me, itโs not...ย โขย 12m
I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income โ $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -
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Life is not hard jus...ย โขย 9m
Idea ๐ก..... Agar hm Mocktail drink ko can me ek beutiful packing ki sath pack kare or usko hm ek healthy drink ki jise position kare to market or online ek achha business bnaya ja sakta. Es business idea se hm Affordable premium segment or Premium
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