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Medial • 2d
How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is usually lower than the ego of a Delhi boy with a new car. But as India is more price-sensitive than your dad checking restaurant menu prices, you can dominate by offering cheaper prices with some variation. Sting - the energy drink that tastes like karela juice more like shit but costs less than your daily chai budget. Although it tastes as appealing as karela juice on a Monday morning, its affordability has helped it dominate Red Bull faster than relatives finishing food at a wedding buffet. The premium brands can't compete because of their brand value. moral : Target a "TOTALLY premium segment market," offer affordable prices with product variation. What do you think about this strategy?
Stealth • 1d
💯💯
Afterall money matters.
Stealth • 2d
Tried Tata’s Energy drink it was priced at 10₹ and it was good too
Bro your writing 💥💥
I am not the customer who consume these product or actually ye field me meri expertise he par me isse bahar hona cahunga. But wish you luck, app bahut age jaoge.
But what if some other new drink is less or equal cost to sting but offers some sweet taste . It can easily replacable. Compared to red bull sting doesn't had brand value. Am I right?
STING 🔥🩵
Foundation • 2d
Monster drink 💚
Great post btw!
Every sentence feels like a personal attack! 😂
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