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VCGuy

Believe me, it’s not... • 2m

I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. - Startups target India1 early because they're willing to pay premium prices and their consumption habits drive broader market trends. (b). India 2 - 30% of households, APC income → $3K - Reading this, I thought of startups like KukuFM: Micropayment models to lower entry barriers drive adoption within this segment (Netflix also introduced a mobile only option for ~ ₹150/month, trying to cater to this segment). - Exceptionally challenging to convert them into paying customers. (c). India 3: At present, not serviced by startups Relevant image from Blume's IVR below ⤵️

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