🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉
Login

Back to feeds

VCGuy

Stealth • 3h

I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. - Startups target India1 early because they're willing to pay premium prices and their consumption habits drive broader market trends. (b). India 2 - 30% of households, APC income → $3K - Reading this, I thought of startups like KukuFM: Micropayment models to lower entry barriers drive adoption within this segment (Netflix also introduced a mobile only option for ~ ₹150/month, trying to cater to this segment). - Exceptionally challenging to convert them into paying customers. (c). India 3: At present, not serviced by startups Relevant image from Blume's IVR below ⤵️

5 replies9 likes
1
Replies (5)

More like this

Recommendations from Medial

Image Description
Image Description

Harsh Singh

Stealth • 6m

After boom of startups in India a new segment is born "Doing Startups for Startup". What's your pov?

5 replies3 likes
Image Description
Image Description

Aarihant Aaryan

Stealth • 9m

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

See More
5 replies7 likes
Image Description

Harshajit Sarmah

Stealth • 6m

Recently, at Crypto India Magazine, we decided to launch “Startup Of The Week,” a new segment dedicated to showcasing innovative Web3 startups across India and beyond. And today we are kicking this off by featuring KoinBX as our very first highlight

See More
2 replies3 likes
Image Description
Image Description

Rishav Kumar

Stealth • 9h

Tesla in India: Luxury or Just Overpriced? ⚡🚗 Even with reduced tariffs, Tesla’s upcoming models in India will still cost over ₹35 lakh, according to CLSA. While EV enthusiasts are excited, affordability remains a big question. Will Tesla’s premium

See More
4 replies8 likes
4
Image Description
Image Description

Rohan Saha

Stealth • 4m

The Hyundai India IPO is not performing as well as expected. By the end of Day 2, it has only received 42% subscription, with the retail segment booking at just 38% so far. The GMP (Grey Market Premium) is also declining, currently at ₹35, which is j

See More
8 replies13 likes
1
Image Description
Image Description

PRATHAM

 • 

Medial • 8m

How to dominate a crowded segment ⁉️ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

See More
25 replies11 likes
1

Sanskar Agarwal

Stealth • 6m

🌍 India and China: The Middle-Income Trap Challenge The recent World Development Report 2024 by the World Bank sheds light on a crucial issue: the "middle-income trap." This is a scenario where countries, after reaching a certain level of economic

See More
0 replies6 likes
Image Description

Vrishank Raj

Stealth • 8m

India's religious and spiritual market is worth $60 billion. And It is expected to reach $100 billion by 2028. This segment is dominated by offline players. Startups can disrupt this market using their tech! Some segments within this industry which

See More
1 replies4 likes
1
Image Description

Asid

Stealth • 10m

I am trying to learn about the event management space in India and global. What are your thoughts? - how do companies actually make money in the space? - how viable and scalable is the industry to start a new business in? - any new startups to look

See More
3 replies3 likes
Image Description
Image Description

Ashish Singh

Stealth • 1m

Some of the most successful Y Combinator-backed startups from India include: • Razorpay: A fintech company valued at $7.5 billion, offering payment solutions for businesses4. •. Meesho: A social commerce platform that simplifies online selling for

See More
7 replies16 likes
1

Download the medial app to read full posts, comements and news.