Back

VCGuy

Believe me, itโ€™s not...ย โ€ขย 4m

I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income โ†’ $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. - Startups target India1 early because they're willing to pay premium prices and their consumption habits drive broader market trends. (b). India 2 - 30% of households, APC income โ†’ $3K - Reading this, I thought of startups like KukuFM: Micropayment models to lower entry barriers drive adoption within this segment (Netflix also introduced a mobile only option for ~ โ‚น150/month, trying to cater to this segment). - Exceptionally challenging to convert them into paying customers. (c). India 3: At present, not serviced by startups Relevant image from Blume's IVR below โคต๏ธ

7 Replies
2
16
Replies (7)

More like this

Recommendations from Medial

Image Description
Image Description

Harsh Singh

Founder @Luma Spaceย โ€ขย 10m

After boom of startups in India a new segment is born "Doing Startups for Startup". What's your pov?

5 Replies
3
Image Description
Image Description

Aarihant Aaryan

Prev- Founder & CEO ...ย โ€ขย 1y

Oneplus is failing in India, infact they were the market leaders for close to 10 years but today they shutdown 4,500 stores BBk electronics entered the Indian market by launching Vivo and OPPO, both brands saw a huge adoption among lower premium sm

See More
5 Replies
7
Image Description

Md Rahman

Life is not hard jus...ย โ€ขย 1m

Idea ๐Ÿ’ก..... Agar hm Mocktail drink ko can me ek beutiful packing ki sath pack kare or usko hm ek healthy drink ki jise position kare to market or online ek achha business bnaya ja sakta. Es business idea se hm Affordable premium segment or Premium

See More
1 Reply
3
Image Description

Harshajit Sarmah

Founder & Editor of ...ย โ€ขย 10m

Recently, at Crypto India Magazine, we decided to launch โ€œStartup Of The Week,โ€ a new segment dedicated to showcasing innovative Web3 startups across India and beyond. And today we are kicking this off by featuring KoinBX as our very first highlight

See More
2 Replies
3
Image Description
Image Description

Rishav Kumar

๐Ÿš€ Aspiring Entrepre...ย โ€ขย 4m

Tesla in India: Luxury or Just Overpriced? โšก๐Ÿš— Even with reduced tariffs, Teslaโ€™s upcoming models in India will still cost over โ‚น35 lakh, according to CLSA. While EV enthusiasts are excited, affordability remains a big question. Will Teslaโ€™s premium

See More
6 Replies
11
19
Image Description

Utkarsh Sundkar

Tech Enthusiastย โ€ขย 16d

Are these Indian Fitness startups really building to make India Healthier or to make themselves wealthier?? While researching for our Startup competitors , we got to know a very harsh reality. Where an Indian earns โ‚น15k-โ‚น20k on average , these fitn

See More
1 Reply
7
Image Description
Image Description

Tarun Suthar

ย โ€ขย 

The Institute of Chartered Accountants of Indiaย โ€ขย 1m

Before You Build in India, See What the World Is Launching. ๐Ÿš€ 1๏ธโƒฃ https://betalist.com โ€“ Early-stage startups and trends 2๏ธโƒฃ https://venturebeat.com โ€“ Startup and funding news 3๏ธโƒฃ https://ycombinator.com โ€“ The kingmaker of global startups 4๏ธโƒฃ ht

See More
4 Replies
102
56
3
Image Description
Image Description

Rohan Saha

Founder - Burn Inves...ย โ€ขย 8m

The Hyundai India IPO is not performing as well as expected. By the end of Day 2, it has only received 42% subscription, with the retail segment booking at just 38% so far. The GMP (Grey Market Premium) is also declining, currently at โ‚น35, which is j

See More
8 Replies
1
13
Image Description
Image Description

PRATHAM

ย โ€ขย 

Medialย โ€ขย 1y

How to dominate a crowded segment โ‰๏ธ Let's take the example of the Energy Drinks Market in India. This market was premium, with prices higher than your parents expectations with you. And in such a premium market, the cost of making the product is us

See More
25 Replies
1
11

Sanskar Agarwal

| Building - kidzkap...ย โ€ขย 11m

๐ŸŒ India and China: The Middle-Income Trap Challenge The recent World Development Report 2024 by the World Bank sheds light on a crucial issue: the "middle-income trap." This is a scenario where countries, after reaching a certain level of economic

See More
Reply
6

Download the medial app to read full posts, comements and news.