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I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -

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Vishu Bheda

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Medial • 3m

Love this breakdown! India 1 sets the trends, India 2 is the battleground for affordability, and India 3 is the next big unlock. The real game? Cracking India 2 without burning cash. Who's building for it? 🔥

0 replies1 like

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