I love how Blume breaks down India's market into three layers -
(a). India 1
- Roughly 10% of the population, APC income → $15K
- High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight.
-
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Vishu Bheda
•
Medial • 1m
Love this breakdown! India 1 sets the trends, India 2 is the battleground for affordability, and India 3 is the next big unlock. The real game? Cracking India 2 without burning cash. Who's building for it? 🔥
0 replies1 like
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