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I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -

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Anonymous

Anonymous 3

Stealth • 4h

so india 1 buys country delight, india 2 buys amul, and india 3 milks their own cow. got it.

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