I love how Blume breaks down India's market into three layers -
(a). India 1
- Roughly 10% of the population, APC income → $15K
- High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight.
-
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Anonymous 3
Stealth • 4h
so india 1 buys country delight, india 2 buys amul, and india 3 milks their own cow. got it.
0 replies
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Mahendra Lochhab
Stealth • 1m
Iconic ad's of famous brands. (part 2)
1. Amul butter
2. Boroline
3. Bata
4. Jeep
Do you know: Country Delight sells milk for 2.2x the price of others, and still is capturing market share!!
Country Delight should be a poster boy on how to beat big giants like Amul and Mother Dairy.
I had a great time covering this story for Shar
• Various VC firms like SoftBank , Tiger Global and Sequoia Capital are resuming their investments in India After 2022.
In Startups like Meesho , Captain Fresh and Country Delight.
5 replies6 likes
Armaan Nath
Stealth • 10m
Unfiltered thoughts (5/5)
There are 3 types of India:
India-1
~Population of 110 Mn
~Per capita income of $10k
~Buys from Flipkart, watch Netflix, drink Starbucks coffee
~Contributes to 40% of India GDP
~Fluent with English
~35Mn credit card users
How much would you spend on building an MVP app in India? 💡
1. Less than ₹1 lakh
2. ₹1-3 lakhs
3. ₹3-6 lakhs
4. ₹6 lakhs+
What’s your take? Share your thoughts! 👇
Quite Informative Interview!
It Covers about
1) Truth about excessive funding
2) Internet East India Company
3) His Own Story
4) What he looks before investing in a company?
5) Why Startup's launch timing matters?