I love how Blume breaks down India's market into three layers -
(a). India 1
- Roughly 10% of the population, APC income → $15K
- High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight.
-
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Anonymous 3
Hey I am on Medial • 2m
so india 1 buys country delight, india 2 buys amul, and india 3 milks their own cow. got it.
0 replies
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There are 3 types of India:
India-1
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