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Himanshu Dodani

Start now what you j... • 1d

How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If customers trust your milk, wouldn’t they trust your protein too? 2.The Secret Sauce: How Amul Keeps Prices Low While competitors charge ₹500–₹2000, Amul’s protein buttermilk costs just ₹30. With a direct supply chain from 3.6 million farmers and minimal overhead, Amul keeps prices affordable. Lesson: Build efficiencies first, brand later. 3.Why Are Customers Loving Amul Protein? Affordable, accessible, and backed by 75+ years of trust, Amul's protein products have seen a 45% growth in just two years. Are you solving a real problem for the masses? ✨ Entrepreneur Takeaways: 1. Solve for the masses — price matters. 2. Leverage trust. 3. Invest in infrastructure. 4. Stay true to your mission. Amul’s success lies in understanding India.

10 replies33 likes

Replies (10)

vipul gupta

Hey I am on Medial • 19h

amul protien poweder is neither economical nor available everywhere.. with this poor strategy they cant win the market

2 replies1 like

Ayush Modi

There is no thing as... • 6h

well written. but we still have to see how the line goes on the graph

1 replies

Anonymous 1

Hey I am on Medial • 1d

I really doubt their protien’s potency.

1 replies

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