Back
Himanshu Dodani
Start now what you j... • 2m
How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If customers trust your milk, wouldn’t they trust your protein too? 2.The Secret Sauce: How Amul Keeps Prices Low While competitors charge ₹500–₹2000, Amul’s protein buttermilk costs just ₹30. With a direct supply chain from 3.6 million farmers and minimal overhead, Amul keeps prices affordable. Lesson: Build efficiencies first, brand later. 3.Why Are Customers Loving Amul Protein? Affordable, accessible, and backed by 75+ years of trust, Amul's protein products have seen a 45% growth in just two years. Are you solving a real problem for the masses? ✨ Entrepreneur Takeaways: 1. Solve for the masses — price matters. 2. Leverage trust. 3. Invest in infrastructure. 4. Stay true to your mission. Amul’s success lies in understanding India.
Replies (11)
loinse bekean
Hey I am on Medial • 9d
This is such a smart breakdown, Himanshu. Amul’s ability to scale trust into a new category while keeping pricing so accessible is masterclass stuff. The infrastructure-first approach is something a lot of startups overlook. Definitely bookmarking this—great insights for anyone building for Bharat! https://subwaysurfersgame.io/pc
More like this
Recommendations from Medial
Himanshu Dodani
Start now what you j... • 2m
I recently ordered Amul protein items, and it literally got delivered in 10 days. In today’s time, where Blinkit delivers groceries within 10 minutes, this seemed absurd. BUT here’s the catchy part — Despite the delay, people are still demanding mor
See More
Bharath Varma
Sailing the sea to g... • 1y
" Amul: From Farmers to Fridges " Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name: Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a coopera
See More
Himanshu Dodani
Start now what you j... • 2m
The Game Changer – Amul Protein Flavored Water One more protein item added in Amul's category – the game changer Amul Protein Flavored Water. This innovative drink combines hydration with nutrition, offering 15g of whey protein per bottle with zero
See More
Arkadeep Mondal
Hey I am on Medial • 6m
BUSINESS MODEL: "FitFuel Hub" "FitFuel Hub" is a health-focused food hub designed for gym-goers and fitness enthusiasts. It offers baked, oil-free street food, boiled vegetables, and customizable protein shakes. Its unique SUPPLEMENT SAMPLING PROGRA
See More
Jayant Mundhra
•
Dexter Capital Advisors • 1y
Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells. And the dairy cooperative giant is set to push this skew further. This is really exciting! .. Amul’s gearing to bring a riot to Ind
See More
Jaswanth Jegan
Founder-Hexpertify.c... • 1y
AMUL’s Exceptional Marketing Strategy: AMUL connects emotionally with people by using interactive content. And more than focusing on talking about their products, they bring their opinion out on grave social issues be it national or international vi
See More
Download the medial app to read full posts, comements and news.