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Bharath Varma

Finding || Investiga... • 10m

" Amul: From Farmers to Fridges " Amul isn't just a brand, it's a story! Forget fancy marketing, here's how a group of farmers turned their struggle into a household name: Milk Man Power! In the 1940s, farmers fought unfair prices. Amul, a cooperative by farmers, for farmers, ensured they got a fair deal. This led to more milk, a win-win for everyone! The Witty Milkmaid: Remember the Amul girl in her polka dots? She's not just cute! Amul's clever ads, taking on current events, made people laugh and remember the brand. Quality & Choice: Amul focused on fresh, delicious dairy products at affordable prices. They didn't stop there! From cheese to ice cream, Amul kept innovating new choices for a changing India. Trust Matters: Unlike some, Amul never compromised on quality. This built a strong bond with customers who knew they were getting genuine products. Word-of-mouth became their best marketing tool! Want to know more about Amul's journey? Follow for upcoming articles!

7 replies15 likes

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SamCtrlPlusAltMan
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Aspiring commerce pr... • 10m

Proud

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