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Bro Promoted Milk like no one else ever could, A thread 🧵 Amul doodh Peeta hai India, how can someone read this line without singing? All this was possible due to one man! He is none other than Dr. Verghese Kurien, who is known as the "father of the White Revolution" So the story starts with the founding of AMUL (Anand Milk Union Limited) Tribhuvandas Kishibhai Patel is the founder of Amul. Amul is a cooperative society based in Anand, Gujarat. Patel hired Verghese Kurien in 1949, who is credited with the success of Amul's marketing . Kurien became the chairman of Amul following Patel's death in 1994. From here the revolution started so much so that AMUL made the country the world's largest producer of milk. Now many will wonder what is this Milk Revolution Well, The Milk Revolution refers to the transformation of India's dairy industry from below-subsistence level farming to becoming the world's largest milk producer. This Operation Flood transformed India from a milk-deficient nation into the global leader in milk production, and made milk farming the largest source of employment and income for millions of people living in rural India, even till today. Today, India remains the world's largest milk producer, accounting for approximately 22% of global production. Now coming to the most famous girl that AMUL has patented. So this girl was Created in 1966 by art director Eustace Fernandes. This Amul girl gained fame for her humorous and timely advertisements that commented on various aspects of Indian life, politics, and culture. ven today AMUL marketing team performs as well as maybe CREDs marketing team, what do you think? Now let's talk about AMUL numbers and then we will wind up the thread 🧵 Amul owns ✅85% share in the butter market ✅65-66% share in the cheese market ✅88% share in the butter market ✅63% share in infant milk ✅45% share in dairy whitener This AMUL model has helped more than 16 million milk producers pouring their milk into 1,85,903 dairy cooperative societies across the country.