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Himanshu Dodani

Start now what you j... • 6m

I recently ordered Amul protein items, and it literally got delivered in 10 days. In today’s time, where Blinkit delivers groceries within 10 minutes, this seemed absurd. BUT here’s the catchy part — Despite the delay, people are still demanding more and more Amul protein products — whether it’s the Amul Protein Lassi, Amul Kool (High Protein), Blueberry Whey Drink, or others. The reason? They are affordable, accessible, and high in quality protein. "This is part 6️⃣ – Disruptive Brands 🚀 Changing The Game 🇮🇳" --- Amul’s Value Proposition in the Protein Market Affordability: While most protein supplements cost ₹60–₹100 per serving, Amul products offer protein-packed beverages for ₹30–₹45, making them accessible even for budget-conscious students and fitness beginners. Taste & Tradition: Unlike typical chalky-tasting protein shakes, Amul incorporates Indian tastes into its offerings — lassi, Kool, flavored milk — making it both nostalgic and functional. Trust Factor: As a legacy dairy brand, Amul enjoys massive trust across rural and urban India. Consumers don't think twice about quality when it's Amul. --- Market Fit: What Makes Amul’s Strategy Click Protein for the Masses: While traditional supplement companies target gym-goers, Amul is targeting the common Indian household. From teenagers to elderly, its drinks fit seamlessly into daily routines. Distribution Network: Though online delivery may lag, Amul has deep offline penetration — local dairies, vendors, and kirana stores stock up on these products even in Tier 2 and Tier 3 cities. Everyday Utility: Amul protein drinks aren’t “workout supplements”; they’re everyday items — making them fit for school tiffins, travel, snacks, or evening refreshment. ---- Lessons for Entrepreneurs (Shortened): 1. Price + Trust = Scale Win with better pricing and a trusted name—no need to reinvent the wheel. 2. Know Real India Target the value-seeking middle class, not just urban elites. 3. Distribution > Hype Strong supply chains beat flashy ads. 4. Go Desi, Not Western Adapt to local tastes—Amul's lassi beats foreign shakes.

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Himanshu Dodani

Start now what you j... • 7m

How Amul is Quietly Taking Over India's Protein Market 1.Amul has entered the ₹6,000 crore protein market with affordable, high-protein buttermilk, lassi, and shakes. Leveraging a trusted dairy brand, Amul has made protein a household essential. If

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Himanshu Dodani

Start now what you j... • 6m

The Game Changer – Amul Protein Flavored Water One more protein item added in Amul's category – the game changer Amul Protein Flavored Water. This innovative drink combines hydration with nutrition, offering 15g of whey protein per bottle with zero

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Krishna Chaitanya

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Thinking of something in the protein space, not a new product, more like a new approach. Before I go further, I’m curious — what do you dislike or miss most in current protein supplements?

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viraj

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Jaswanth Jegan

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Nik

Hey I am on Medial • 11m

Are there brands that sell Protein shakes like normal shakes/coffee. Maybe a kiosk model type thing where people just drink the shake on the go Target Audience: might be helpful for people preferring healthy options than coffee or juices, especially

Arkadeep Mondal

Hey I am on Medial • 11m

BUSINESS MODEL: "FitFuel Hub" "FitFuel Hub" is a health-focused food hub designed for gym-goers and fitness enthusiasts. It offers baked, oil-free street food, boiled vegetables, and customizable protein shakes. Its unique SUPPLEMENT SAMPLING PROGRA

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Jayant Mundhra
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Dexter Capital Advisors • 1y

Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells. And the dairy cooperative giant is set to push this skew further. This is really exciting! .. Amul’s gearing to bring a riot to Ind

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Vinay kumar

Healthcare| Suppleme... • 5m

what are your thoughts on wellness products/supplements in the Indian market? have you ever felt expected results after taking them? they all look and feel the same(hardly any difference)and the market is flooded. do you think there is a need for

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Bartik Saha

On my way to revolut... • 7m

The Great Indian Beverage Shift Why Lassi Might Beat Cola in the Next Decade Forget Coke vs. Pepsi. The real beverage war in India right now? Lassi vs. Literally Everything. Here’s what’s happening: The Indian dairy beverage market isn’t just growi