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Anand Milk Union ltd. is one of the biggest co-operatives in India which is jointly owned by 36 lakh Milk producing farmers in Gujarat. Amul,as a brand is renowned in the country for their wide range of milk products and the high quality of its products Amul has been able to set up a monopoly for themselves because of they fact that they have huge amount of money, which has been used for the following- 1. Setting up the best R&D labs in the country to ensure the use of best technology. 2. Legacy Mascot marketing The entire range of the products. 3. High quality products to ensure customer satisfaction to the best level. Virtually no other company has the amount of resources and the R&D present with Amul and no other competitor has till date been able to beat the utterly butterly delicious butter. :))

Yes, very true. Amul’s secret sauce is their distribution, control over their production and a legacy of being the ‘The Taste of India’. Thats quite a upperhand, if you ask me. 😁

Amul's marketing strategy and the trust it has built since the 1990s are the key factors contributing to its success. Amul's wide range of products, including milk, yogurt, ice cream, and biscuits, also plays a significant role in its popularity. The brand's high visibility and familiarity make it a top choice for consumers, who are often reluctant to try new products when they are already satisfied with Amul's offerings. Furthermore, Amul's taste is widely regarded as superior to many other brands in the market, making it a preferred choice for many consumers.

What seems to be breaking this is the speciality dairy industry, with more premiumized products and positioning, for people who are looking to escape the mass made processed cheese or dairy product.

How do they make anough cheese to feed such a big market. I really don't understand that 🥲

Very true. Amul is known for quality products and fair prices.Also they don't have customer base instead fan base😅

Amul might have captured direct consumer market but other companies still have alot of opportunities by lowering their prices and sell their products to Owners of fast food businesses. Other companies needs to change their target consumer in order to stay profitable Or relevant. It is very much evident that in future Fast Food consumption in india is going to rise like crazy And to their owners only price point matters as cheese is RM.

Why does nobody talk about how Amul cracked marketing before anyone else using just Newspaper and TV. Right now so many more channel are available yet none come even close to emulating their numbers

Monopoly 101