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Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells. And the dairy cooperative giant is set to push this skew further. This is really exciting! .. Amul’s gearing to bring a riot to Ind

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Anonymous

Anonymous 3

Stealth • 9m

Anand Milk Union ltd. is one of the biggest co-operatives in India which is jointly owned by 36 lakh Milk producing farmers in Gujarat. Amul,as a brand is renowned in the country for their wide range of milk products and the high quality of its products Amul has been able to set up a monopoly for themselves because of they fact that they have huge amount of money, which has been used for the following- 1. Setting up the best R&D labs in the country to ensure the use of best technology. 2. Legacy Mascot marketing The entire range of the products. 3. High quality products to ensure customer satisfaction to the best level. Virtually no other company has the amount of resources and the R&D present with Amul and no other competitor has till date been able to beat the utterly butterly delicious butter. :))

0 replies3 likes

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