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Amul's marketing strategy and the trust it has built since the 1990s are the key factors contributing to its success. Amul's wide range of products, including milk, yogurt, ice cream, and biscuits, also plays a significant role in its popularity. The brand's high visibility and familiarity make it a top choice for consumers, who are often reluctant to try new products when they are already satisfied with Amul's offerings. Furthermore, Amul's taste is widely regarded as superior to many other brands in the market, making it a preferred choice for many consumers.
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