Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells.
And the dairy cooperative giant is set to push this skew further.
This is really exciting!
..
Amul’s gearing to bring a riot to Ind
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Anonymous 2
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What seems to be breaking this is the speciality dairy industry, with more premiumized products and positioning, for people who are looking to escape the mass made processed cheese or dairy product.
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