Amul sells so much cheese in India, that the none of the No.2, 3 or 4 players sell even 10% as much as Amul sells.
And the dairy cooperative giant is set to push this skew further.
This is really exciting!
..
Amul’s gearing to bring a riot to Ind
Marketing strategies...
2005: Target kids, build a monopoly.
2025: Target those kids from 2005, (now adults) – monopoly grows up with them.
Brands really play the long game, don’t they?
#Monopoly #Marketing #Strategy #New #Business #Brands #Game
