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I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income โ†’ $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -

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Anonymous

Anonymous 2

Stealthย โ€ขย 5h

india 1: spends โ‚น500 on coffee. india 2: waits for swiggy coupon. india 3: wondering why ppl pay for water with beans ๐Ÿ˜ญ

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