I love how Blume breaks down India's market into three layers -
(a). India 1
- Roughly 10% of the population, APC income → $15K
- High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight.
-
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Anonymous 2
Hey I am on Medial • 1m
india 1: spends ₹500 on coffee. india 2: waits for swiggy coupon. india 3: wondering why ppl pay for water with beans 😭
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