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I love how Blume breaks down India's market into three layers - (a). India 1 - Roughly 10% of the population, APC income → $15K - High-spenders who drive trends in premium products and services: think Blue Tokai Coffee, Licious, Country Delight. -

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Anonymous 2

Hey I am on Medial • 3m

india 1: spends ₹500 on coffee. india 2: waits for swiggy coupon. india 3: wondering why ppl pay for water with beans 😭

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