Figuring Out • 5m
How Third Wave Coffee Became India’s Leading Coffee Chain Despite India being among the top 10 producers of coffee, most of the coffee was exported instead of being consumed in India. This fact bothered Sushant Goel, Ayush Bathwal, and Anirudh Sharma, and thus they started Third Wave Coffee in 2016. Their idea was simple! Make coffee mainstream in India by sourcing high-quality beans locally and roasting them in-house. They started by opening their first café in Koramangala, Bengaluru, and launched a second outlet within 15 months. By 2019, they had 10 outlets and secured their first investment. And then, their growth skyrocketed when they were opening a new café every 45 days—until COVID slowed things down. But they made a comeback post-pandemic! First, they raised a $6M round, doubled down on outlet openings, and, most importantly, focused on the user experience. Though this couldn’t have been possible without their referral program, premium coffee, and the amazing customer experience. Thus, today they do 241 crore in sales compared to Starbucks' 1,218 crore and CCD’s 966 crore and are available across 90+ outlets.
Keen Learner and Exp... • 1y
Blue Tokai Coffee Roasters is an Indian specialty coffee company that was founded in 2013 by Matt Chitharanjan and his wife Namrata Asthana after they struggling to find quality coffee, they realized that the cafes were using inferior coffee beans an
See MoreThatmoonemojiguy 🌝 • 1m
☕️ How India’s Biggest Café Empire Brewed Success and Burned Out Before Starbucks or Blue Tokai, there was one name that defined coffee in India: Café Coffee Day (CCD). Launched in 1996 by V.G. Siddhartha, CCD wasn’t just a café it was a movement.
See MoreHey I am on Medial • 8m
I am looking to start an innovative coffee chain in Bangalore that combines affordability with a premium coffee experience. Bangalore, with its vibrant café culture and diverse customer base, is the perfect market for a brand that caters to both affo
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