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Havish Gupta
Figuring Outย โขย 4m
How Third Wave Coffee Became Indiaโs Leading Coffee Chain Despite India being among the top 10 producers of coffee, most of the coffee was exported instead of being consumed in India. This fact bothered Sushant Goel, Ayush Bathwal, and Anirudh Sharma, and thus they started Third Wave Coffee in 2016. Their idea was simple! Make coffee mainstream in India by sourcing high-quality beans locally and roasting them in-house. They started by opening their first cafรฉ in Koramangala, Bengaluru, and launched a second outlet within 15 months. By 2019, they had 10 outlets and secured their first investment. And then, their growth skyrocketed when they were opening a new cafรฉ every 45 daysโuntil COVID slowed things down. But they made a comeback post-pandemic! First, they raised a $6M round, doubled down on outlet openings, and, most importantly, focused on the user experience. Though this couldnโt have been possible without their referral program, premium coffee, and the amazing customer experience. Thus, today they do 241 crore in sales compared to Starbucks' 1,218 crore and CCDโs 966 crore and are available across 90+ outlets.
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