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Vansh Khandelwal

Full Stack Web Devel... • 6h

Blue Tokai champions India’s specialty-coffee movement—coffee is among the world’s top-ten traded commodities and India ranks eighth—by guiding consumers through three waves: unbranded/instant, café culture and specialty coffee (Blue Tokai cites ~80% on SCA metrics). They roast fresh Arabica and cater to home brewers and café patrons. Direct sourcing with farmers improves sales, brand recognition and offers agronomic guidance. Relationship-building emphasizes transparency, consumer education and accessibility. Expansion follows top-down penetration, omni-channel presence and retention-focused marketing, positioning Blue Tokai as a scalable force redefining Indian coffee.

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