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mg

mysterious guy • 2m

How Blue Tokai scaled to ₹78 Cr revenue – with just ₹3L starting capital Started in 2013, Blue Tokai began as a small roastery in Delhi with ₹3 lakhs from the founders’ savings. Key moves: Focused on storytelling & transparency: Every coffee bag mentioned the estate it came from. Built a loyal D2C customer base via social media and brewing guides. Opened cafes gradually in major metros, creating brand visibility and steady revenue. Raised funds only after proving strong unit economics. By FY22, they crossed ₹78 crore in revenue — all starting from one tiny roaster and a clear vision.

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