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Sanskar

Stealth • 5m

Blue Tokai Coffee Roasters is an Indian specialty coffee company that was founded in 2013 by Matt Chitharanjan and his wife Namrata Asthana after they struggling to find quality coffee, they realized that the cafes were using inferior coffee beans and even the coffee starbucks was selling was roasted months ago and wasn't fresh. As a result they created Blue Tokai (its name means "the tail of peacock" as they are common in south Indian coffee plantations.) Blue Tokai focuses on sourcing, roasting, and selling high-quality Arabica coffee beans from Indian coffee estates. They also payed the farmers better rates and also gave them visibility by mentioning their estate name on the packet. And then they educated customers on various aspects of coffee thus building brand transparency. In FY 2023, Blue Tokai saw its revenue increase by 70%, reaching 127 crore. Despite this impressive growth, the company reported a net loss of 43 crore, a 3.5-fold increase compared to FY 2022. Thank You.

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