Thatmoonemojiguy 🌝 • 1m
☕️ How India’s Biggest Café Empire Brewed Success and Burned Out Before Starbucks or Blue Tokai, there was one name that defined coffee in India: Café Coffee Day (CCD). Launched in 1996 by V.G. Siddhartha, CCD wasn’t just a café it was a movement. For young India, it was the go to place for first dates, job interviews, study breaks, or just affordable air conditioned peace with Wi-Fi. What made it different? Siddhartha didn’t just sell coffee, he owned the supply chain: ✔ Massive coffee estates ✔ In-house roasting ✔ 1,700+ outlets at its peak ✔ Coffee vending, exports, and more By the 2010s, CCD held over 60% of India’s café market far ahead of Barista, Costa, or any foreign brand. ☠️ Then, It Crashed. Rapid, debt fueled expansion into unrelated sectors: tech parks, logistics, hotels Loans ballooned to ₹7,000+ crore Tax raids and pressure from investors mounted In 2019, Siddhartha died by suicide. His final letter revealed the unbearable weight he carried: “I gave it my all… I failed as an entrepreneur.” India mourned the man who made coffee cool and saw, up close, the dark side of high stakes business. 💡 What Remains CCD still exists smaller, quieter, humbler. But the brand’s cultural imprint is permanent. It introduced café culture to the masses It made sipping coffee feel aspirational yet affordable It was India’s own success story before the unicorn wave Not every failure is a fall. Some are lessons poured into a legacy. follow Thatmoonemojiguy for such more content 🌝
Founder @StudyFlames... • 6m
☕ Why Did India’s Largest Coffee Chain Struggle? Cafe Coffee Day (CCD), once India’s largest coffee chain, faced major setbacks: 1️⃣ Aggressive expansion funded by unsustainable debt. 2️⃣ Rising competition from global giants like Starbucks. 3️⃣
See MoreFounder-Hexpertify.c... • 1y
"The Founder's Suicide" Bankruptcy to Billions #1 Cafe Coffee Day's Turnaround Story Cafe coffee day was started by VG.Siddhartha in 1996 in Banglore.It quickly extended to more than 1000 shops in the India by 2011. But CCD had accumulated a total
See MoreSenior developer | b... • 1y
Women power: Malavika Hegde took over as the CEO of Cafe Coffee Day (CCD) after her husband, founder VG Siddhartha, tragically passed away in 2019, leaving the company with a huge debt of Rs 7,000 crore. Focused on saving the company and preserving
See MoreAttended Mangalore U... • 1y
Cafe coffee day - India's beloved coffee brand! Well everyone knows about one of the most precious and renowned company thatz CCD. The story is much more than just a tale but a commercial success. It is story of resilience, Willpower, redemption and
See MoreHey I am on Medial • 8m
I am looking to start an innovative coffee chain in Bangalore that combines affordability with a premium coffee experience. Bangalore, with its vibrant café culture and diverse customer base, is the perfect market for a brand that caters to both affo
See MoreMy mind to me a king... • 5m
Growth Marketing Strategies That Made Zerodha a Fintech Giant Zerodha didn’t just disrupt the brokerage industry—it rewrote the rules on how to build a brand with zero paid marketing. 🔥 1. Word-of-Mouth > Paid Ads ✔ No aggressive promotions. No fl
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