🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥
Login

Back

Jaswanth Jegan

Founder-Hexpertify.c... • 1y

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up a store stand in one of India’s hottest malls and glued the objects to the stand. If a person could take it and break the bond, it was free! Everything from the smallest spoon to the flowers was glued down by Fevicol. This made people to believe that the bond made by Fevicol cannot be broken and hence they grabbed the position as India’s Most Reliable Glue

15 Replies
1
30
Replies (15)

More like this

Recommendations from Medial

Image Description
Image Description

Tanay A Mandelia

 • 

GoAhead Ventures • 1y

Do you know that your brain has been made to say a product's name whenever you want that category or type of product. Any Guesses? . . . . . . . . Fevicol! Any time you want an adhesive, you always say Fevicol or Fevistick! Why not glue or somet

See More
2 Replies
8
Image Description
Image Description

Siddharth K Nair

Thatmoonemojiguy 🌝 • 10m

The Secret Glue Monopoly of India Behind almost every adhesive you use — Fevicol, Feviquick, M-Seal, Dr. Fixit — there’s just one name: Pidilite. This company has quietly created an invisible empire, sticking itself into every home, school, and cons

See More
4 Replies
30

Parash Pratim Bhardwaj

 • 

Video Editor • 6m

We are looking for application owners, website owners, and course sellers who would like to upload their tools on our app, Soch AI- India’s AI Store, launching on September 7th on the Play Store. Feel free to DM us

Reply
2
14
Image Description

Omansh Arora

Abi nhi toh kabi nhi • 8m

Sent my phone for repair, back in a day. Lived phone-free hit the gym, laughed with friends, bonded with fam. Felt so real. Saw others glued to screens. Is going phone-free the new luxury? What’s your take?

2 Replies
5
Image Description
Image Description

Looper

If nothing goes righ... • 1y

I doubt that for most of the malls if you want to have a store of yours in them. they literally ask for lakhs of rupees. Then how these croma and more mostly people don't even buy in malls and also not visited by most of the people. I understand

See More
2 Replies
2
13
Image Description
Image Description

Harsh Gupta

Digital Marketer (Me... • 1y

What's your stand on this one! Will these "Quick Commerce" companies will wipe out the "Kirana store" .🤔 What's your opinion 🧐

7 Replies
10

Prashant Mishra

This world is Yours.... • 10m

Hey I'm working on my startup, helps international brands and upcoming brands get affordable space in high traffic malls in the Capital of India, with free content and organic reach, looking for seed funding

Reply
7

Startopia news

Your daily dose of s... • 11m

The Indian Cabinet has approved a PLI scheme worth ₹22,919 Cr to accelerate the growth of electronic manufacturing in India. This initiative aims to strengthen the industry, create jobs, and boost India’s position in the global supply chain.

Reply
1
3

Parash Pratim Bhardwaj

 • 

Video Editor • 2m

Day 13 Launching India’s AI Store Website - https://www.sochai.store/ If you have your own AI tool or website you can now add it for free on India’s AI Store and reach real users. Website — https://www.sochai.store/ Today was a small but importan

See More
Reply
13

Download the medial app to read full posts, comements and news.