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Jaswanth Jegan

Stealth • 8m

“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up a store stand in one of India’s hottest malls and glued the objects to the stand. If a person could take it and break the bond, it was free! Everything from the smallest spoon to the flowers was glued down by Fevicol. This made people to believe that the bond made by Fevicol cannot be broken and hence they grabbed the position as India’s Most Reliable Glue

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Phanirockzzz

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I doubt that for most of the malls if you want to have a store of yours in them. they literally ask for lakhs of rupees. Then how these croma and more mostly people don't even buy in malls and also not visited by most of the people. I understand

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Harsh Gupta

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What's your stand on this one! Will these "Quick Commerce" companies will wipe out the "Kirana store" .🤔 What's your opinion 🧐

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Vipul Chauhan

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Startup Savvy

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MOAT is a thing which every business should have to protect themselves from competition Types of MOAT 1) Brand Moat :- Fevicol is synonym to the word glue 2) Taste Moat :- People who love Maggie will never change their habit 3) Network MOAT :- You

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Kumar Suresh

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ShopyBuddy - Apna Desh, Apna Dukan ✅ Sirf 60 seconds mein apna FREE online store banayein! ✅ Orders, inventory, delivery aur sales ek jagah par manage karein. ✅ Shopify ka free alternative jo India ke liye hai! ✅ Apne customers ke saath apna store l

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Anonymous
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Anonymous

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