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I doubt that for most of the malls if you want to have a store of yours in them. they literally ask for lakhs of rupees. Then how these croma and more mostly people don't even buy in malls and also not visited by most of the people. I understand they doing it for discovery, marketing and being in the radar of the consumers. still they are in like 1000s of malls all over India. it like costs over the top for them and I don't understand how and why this thing is even reliable. like is there any partnership discounts and more happen for them. is there a chain that will make them contract for almost all malls at once? pls let me know if you guys really know anything about it.