Shopping malls are failing in India, infact today the success rate of malls has gone below 27% I can bet you don't even know what the reason is See shopping malls make money by renting an outlet or charging a % of commission on total sales by an outlet They only make money, when the mall is well designed to distribute the traffic equally to all outlets and bring a lot of traffic into the malls Hence they bring music concerts, movie theaters, gaming and eateries to attract traffic to the mall but because of the digital revolution, How we buy, where we buy and what we buy have fundamentally changed Today the definition of a shopping mall has changed, apps on our phones are shopping malls, and we can buy through them, get entertained, order food As apps got better engagement, shopping malls lost their revenue to them.
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