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I doubt that for most of the malls if you want to have a store of yours in them. they literally ask for lakhs of rupees. Then how these croma and more mostly people don't even buy in malls and also not visited by most of the people. I understand

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Henry Paul

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Stores in malls act like a Pay Per Click, the customer acquisition is costly but being visible to your customer and pushing them to adopt which build trust and loyalty. that's the reason they use these techniques. By doing this customer acquisition will increase, retargeting automatically happens through email marketing, sms notification and digital marketing.

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