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“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up

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Ayush

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Will grab attention only for a few days. Not really long lasting as they claim their glue to be. However, nice move

1 replies2 likes
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