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“The FREE Store” WEIRD Marketing Strategy #4 Fevicol wanted to reinforce their position as India’s most reliable glue. To do so, they setup a FREE STORE in famous Malls of Mumbai. A store where everything was FREE,if you can take it. They set up

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Jaswanth Jegan

Stealth • 7m

Yeah that’s a campaign Just to grab attention of people

0 replies1 like

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