Why People Donât Actually Buy From You: The Key Reasons and How to Fix Them Letâs face itâwhy do people not buy from your business? A recent study found that most businesses struggle to convert visitors into customers, and it boils down to two major factors: 1. They Canât Convert Them 2. They Fail to Attract Them So, hereâs the thing: when it comes to sales, itâs all about the process. There are two main phases: Did you attract them? Did you give them a clear path to buy your product? Let me break this down for you in just two minutes. Most people will say, âHey, Iâve shared the link in my bio or Iâve mentioned the CTA in my posts. Why isnât anyone clicking?â But hereâs the truth: just sharing a link or asking people to click isnât enoughâyou need to attract them first. Think about that trend on InstagramââDM me for the linkâ or âComment below for the link.â Why did this trend work? Because it hooks them directly. If you just said, âGo to my bio for the link,â would it have worked the same? No, right? Itâs the hook that gets them, the attraction. Thatâs the first phase of the process: attracting them. Most businesses fail at this stageâthey focus so much on trying to get people to buy without first attracting their attention in a meaningful way. Then comes conversion, the second phase. Sure, youâve got their attention, but do they know how to buy? The path to purchase should be clear, easy, and seamless. No extra steps or confusion. And hereâs a huge factor I see so many businesses getting wrong: advertising. Attracting attention through ads is a game changer, but if your ad doesnât grab attention from the start, itâs a waste of money. Take a brand like Burberry, for example. A few years ago, their ad campaign was simple yet brilliant. It wasnât flashy, and it wasnât overly complicated. The ad simply showed the temperature in London during winterâminus 40 degrees, with a cold winter image. Why did this work? Because they targeted the right people at the right time. They didnât need to say, âBuy our jackets now!â They knew exactly who they were speaking to: people in need of a warm coat in a freezing cold climate. Thatâs thoughtful, targeted attraction at its best. So, remember: attraction comes first. If you canât grab attention in a meaningful way, the conversion process wonât matter because people wonât even be looking at your offer.
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