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Why People Don’t Actually Buy From You: The Key Reasons and How to Fix Them Let’s face it—why do people not buy from your business? A recent study found that most businesses struggle to convert visitors into customers, and it boils down to two major factors: 1. They Can’t Convert Them 2. They Fail to Attract Them So, here’s the thing: when it comes to sales, it’s all about the process. There are two main phases: Did you attract them? Did you give them a clear path to buy your product? Let me break this down for you in just two minutes. Most people will say, “Hey, I’ve shared the link in my bio or I’ve mentioned the CTA in my posts. Why isn’t anyone clicking?” But here’s the truth: just sharing a link or asking people to click isn’t enough—you need to attract them first. Think about that trend on Instagram—“DM me for the link” or “Comment below for the link.” Why did this trend work? Because it hooks them directly. If you just said, “Go to my bio for the link,” would it have worked the same? No, right? It’s the hook that gets them, the attraction. That’s the first phase of the process: attracting them. Most businesses fail at this stage—they focus so much on trying to get people to buy without first attracting their attention in a meaningful way. Then comes conversion, the second phase. Sure, you’ve got their attention, but do they know how to buy? The path to purchase should be clear, easy, and seamless. No extra steps or confusion. And here’s a huge factor I see so many businesses getting wrong: advertising. Attracting attention through ads is a game changer, but if your ad doesn’t grab attention from the start, it’s a waste of money. Take a brand like Burberry, for example. A few years ago, their ad campaign was simple yet brilliant. It wasn’t flashy, and it wasn’t overly complicated. The ad simply showed the temperature in London during winter—minus 40 degrees, with a cold winter image. Why did this work? Because they targeted the right people at the right time. They didn’t need to say, “Buy our jackets now!” They knew exactly who they were speaking to: people in need of a warm coat in a freezing cold climate. That’s thoughtful, targeted attraction at its best. So, remember: attraction comes first. If you can’t grab attention in a meaningful way, the conversion process won’t matter because people won’t even be looking at your offer.