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Lays/PepsiCo has skillfully navigated the changing market by reducing the quantity of chips in their packets. As people become more health-conscious and are eating less packaged food, the company has adapted to this trend. When someone craves a snack, they might buy a smaller packet, allowing them to enjoy a satisfying treat without consuming excessive quantities. This approach caters to those looking for a quick snack when they feel hungry. They are profiting and people are happy!!!

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