Back

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

OnlyFans capitalizes on instant gratification, leading users through psychological stages: Exposure (curiosity), Addiction (habitual use), Escalation (seeking more intense content), and Desensitization (loss of excitement, potential depression). Its

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Your Brand is Your Biggest Asset! 🔥 Companies like Coca-Cola, Tesla and Nike dominate their industries by building trust, loyalty and emotional connections with consumers. A strong brand moat makes your business unforgettable! 💡

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

Lays/PepsiCo has skillfully navigated the changing market by reducing the quantity of chips in their packets. As people become more health-conscious and are eating less packaged food, the company has adapted to this trend. When someone craves a snack

Business Savvy: Key Lessons from Kylie Jenner's Empire 1. Leverage Social Media: Kylie harnessed her massive social media following to market Kylie Cosmetics, creating direct and engaging consumer connections. 2. Authenticity Sells: She built a

Nirma revolutionized India's detergent market by making high-utility products affordable and accessible. Leveraging supply scarcity, Nirma filled the gap with a low-priced, high-quality detergent, gaining a significant market share. The iconic "Sabki