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“Buyer Behavior Matrix: Map Your Customers Using Behavioral Segmentation Strategies” The Buyer Behavior Matrix is a strategic tool that segments consumers based on two key axes: purchase involvement and information processing style. It helps marke

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚�

Indian Consumer Market 101 Ever wondered how new-age brands are winning the Indian consumer's heart? Dive deep into the journey of some of the most exciting brands: ✨ Atomberg Technologies 👑 CosMix 🍫 The Whole Truth Foods ✈️ Zostel 🔮 Astrotalk ❤

Bumble Rebrand: Key Takeaways for Marketers Bumble's recent rebrand has generated significant buzz, with marketers observing valuable lessons. The rebrand includes a refreshed logo, updated color palette, and a more inclusive, community-focused mess

Nykaa's success stems from strategic consistency, adopting an 𝐢𝐧𝐯𝐞𝐧𝐭𝐨𝐫𝐲 𝐦𝐨𝐝𝐞𝐥 for higher margins and quality control, centralized inventory management via the super pool strategy, and an 𝐨𝐦𝐧𝐢-𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 integrat

OnlyFans capitalizes on instant gratification, leading users through psychological stages: Exposure (curiosity), Addiction (habitual use), Escalation (seeking more intense content), and Desensitization (loss of excitement, potential depression). Its

PepsiCo the drink of the new generation🥤🥤 PepsiCo's story began in 1893 when pharmacist Caleb Bradham created "Brad’s Drink" to aid digestion. Renamed Pepsi-Cola in 1898, it gained popularity but went bankrupt in 1923. Revived in the 1930s, Pepsi

Zerodha, a bootstrapped and profitable brokerage, reshaped India’s market with its discount model and flat fees. Unlike competitors offering freebies, Zerodha attracted high-value traders by focusing on 𝐬𝐮𝐩𝐞𝐫𝐢𝐨𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐪𝐮𝐚𝐥𝐢𝐭𝐲

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

Your Brand is Your Biggest Asset! 🔥 Companies like Coca-Cola, Tesla and Nike dominate their industries by building trust, loyalty and emotional connections with consumers. A strong brand moat makes your business unforgettable! 💡