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Vansh Khandelwal

Full Stack Web Devel...ย โ€ขย 3m

Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like โ€œDo Us a Flavorโ€ provide free marketing and mass-market validation. The brand employs planned penetration via segmentation, targeting, and positioning. Emotional advertising fosters strong brand recall, while its PepsiCo partnership ensures extensive distribution. Lays' addictive formulaโ€”salt, sugar, and fatโ€”boosts consumer retention. Key lessons: make customers brand ambassadors, stay local, and create habitual purchases. Lays exemplifies how deep consumer insights and strategic execution drive global dominance in the snack industry.

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