Lays' success stems from strategic marketing, localization, emotional branding, and a robust supply chain. By tailoring flavors to regional tastes (e.g., Magic Masala in India, Cucumber in China), Lays ensures deep consumer engagement. Campaigns like “Do Us a Flavor” provide free marketing and mass-market validation. The brand employs planned penetration via segmentation, targeting, and positioning. Emotional advertising fosters strong brand recall, while its PepsiCo partnership ensures extensive distribution. Lays' addictive formula—salt, sugar, and fat—boosts consumer retention. Key lessons: make customers brand ambassadors, stay local, and create habitual purchases. Lays exemplifies how deep consumer insights and strategic execution drive global dominance in the snack industry.
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