Full Stack Web Devel...ย โขย 7m
BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of ๐ฅ๐ข๐๐๐ฌ๐ญ๐ฒ๐ฅ๐ ๐๐ง๐ ๐๐ฅ๐๐๐ญ๐ซ๐จ๐ง๐ข๐๐ฌ. The brand deeply studied consumer behavior and built products that resonated with both ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐๐ฅ๐ข๐ญ๐ฒ and ๐ฌ๐ญ๐ฒ๐ฅ๐, positioning them as premium yet affordable. BOAT achieved ๐ก๐ข๐ ๐ก ๐๐ซ๐๐ง๐ ๐ซ๐๐๐๐ฅ๐ฅ through strategic ๐๐๐ฅ๐๐๐ซ๐ข๐ญ๐ฒ ๐๐ง๐๐จ๐ซ๐ฌ๐๐ฆ๐๐ง๐ญ๐ฌ and a strong social media presence, leveraging Bollywood, Cricket, and Music. Their products continuously evolve, reflecting consumer needs. By reducing ๐ฉ๐ฎ๐ซ๐๐ก๐๐ฌ๐ ๐ซ๐ข๐ฌ๐ค through warranties and returns, BOAT addressed consumers' fear of commitment. The result: a brand that's aspirational, trendy, and accessible. This initiative ensures that even small retailers from Tier 2 and 3 cities have equal opportunities, while consumers enjoy more options and transparency.
INFO INFO EVERYWHEREย โขย 4m
From Rejection to Revolution โ The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors werenโt convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst
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BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO).ย In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al
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boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt
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๐๐ผ๐ ๐ฏ๐ผ๐๐ ๐๐๐ถ๐น๐ ๐ฎ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ช๐ถ๐๐ต๐ผ๐๐ ๐๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฉ๐ ๐๐ฎ๐๐ต While others spent crores on influencer deals and celeb ads, boAt grew into a โน1000Cr brand with almost no external funding. The secret? Not flashy marketingโjust s
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The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through
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consumers spending is decreasing overtime and there are no clues around it for the past one year but nobody knows why. today an incident gives a hint regarding that. Mokobora a luggage bag and backpack startup. There have been white labelling chine
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Mamaearth ๐ฒ becomes India's 3rd largest skincare brand, says Euromonitor International โข Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re
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