Back

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Ident

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

consumers spending is decreasing overtime and there are no clues around it for the past one year but nobody knows why. today an incident gives a hint regarding that. Mokobora a luggage bag and backpack startup. There have been white labelling chine

Business Acronyms FYR 1. B2B (Business to Business): • Zoho: Provides software solutions for businesses (CRM, marketing, finance tools) 2. B2C (Business to Consumer): • BigBasket: An online grocery store serving consumers directly. 3. C2C (Co

I hope you're doing well. I wanted to introduce you to a game-changing opportunity that sets **Brunist Brand Advertising** apart from traditional marketing channels. In today’s world, billboards are overlooked, digital ads are skipped, and brochur

KLIKK owner has rich experience in Research & Development, OEM ODM mobile phone business, based in Hong Kong and spread across 29 countries worldwide, Klikk owner name is famous in the industry top CEOs and owners in the industry, moved back to India

Ever purchased from brands like Peter England, Allen Solly, Louis Philippe, or Van Heusen? What do they have in common? All are owned by Madura Fashion, a division of the Aditya Birla Group. But why do they sound like foreign brands? Do brands wi

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti