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Vansh Khandelwal

Stealth • 2m

BOAT, an Indian electronic wearables brand, found success by tapping into the intersection of 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐞𝐥𝐞𝐜𝐭𝐫𝐨𝐧𝐢𝐜𝐬. The brand deeply studied consumer behavior and built products that resonated with both 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐭𝐲 and 𝐬𝐭𝐲𝐥𝐞, positioning them as premium yet affordable. BOAT achieved 𝐡𝐢𝐠𝐡 𝐛𝐫𝐚𝐧𝐝 𝐫𝐞𝐜𝐚𝐥𝐥 through strategic 𝐜𝐞𝐥𝐞𝐛𝐫𝐢𝐭𝐲 𝐞𝐧𝐝𝐨𝐫𝐬𝐞𝐦𝐞𝐧𝐭𝐬 and a strong social media presence, leveraging Bollywood, Cricket, and Music. Their products continuously evolve, reflecting consumer needs. By reducing 𝐩𝐮𝐫𝐜𝐡𝐚𝐬𝐞 𝐫𝐢𝐬𝐤 through warranties and returns, BOAT addressed consumers' fear of commitment. The result: a brand that's aspirational, trendy, and accessible. This initiative ensures that even small retailers from Tier 2 and 3 cities have equal opportunities, while consumers enjoy more options and transparency.

https://medium.com/@vansh.khandelwal06/0c2ff2eea1a5

3 replies4 likes

Replies (3)

Anonymous 3

Stealth • 2m

JBL still is the best. If you can't afford it, try to save till you can.

0 replies1 like

Anonymous 2

Stealth • 2m

Innovation will need to keep pace to maintain loyalty, sirf Ranvir ko nachane se nahi chalega.

0 replies1 like

Anonymous 1

Stealth • 2m

Yeah bro their approach of mixing affordability, style, and functions is such a textbook example of how to cater to the aspirational Indian consumer

0 replies1 like

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