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Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Ident

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou

The Indian Consumer Landscape is transforming rapidly! A growing segment of consumers, particularly in urban centers, now prioritize comprehensive, high-quality experiences over cheap deals. This shift is evident in the surge of premium subscripti

I have an idea of starting new brand for Bluetooth audio amplifier modules as a first stage and followed by consumer audio products. I don't have funds just planning to start with very minimal fund. Anyone interested, let's join and work together for

The Oreo-Hydrox case study The Oreo-Hydrox case is a classic example of brand competition. Oreo, introduced in 1912, gained immense popularity, overshadowing Hydrox, which debuted in 1908. Despite Hydrox's originality, Oreo's marketing and distributi

Imagine a platform where you write genuine reviews about a company's product or services and brands would get to know about the real problems consumers are facing. Also consumers can tell brands what they expect from them in terms of services Platfo

Premiumisation of consumer products- A lot is being talked about consumer preference being shifting to mass premiumisation of products. Like Boat did mass premiumisation towards audio wearables Noise towards watches, Mamaearth towards beauty and pe

Subject: Proposal for Funding a High-Demand D2C Brand in Northern India. I am writing to present an exciting business opportunity to invest in a promising Direct-to-Consumer (D2C) brand that targets the rapidly growing and underserved markets of Bih