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Business Acronyms FYR 1. B2B (Business to Business): • Zoho: Provides software solutions for businesses (CRM, marketing, finance tools) 2. B2C (Business to Consumer): • BigBasket: An online grocery store serving consumers directly. 3. C2C (Co

From Rejection to Revolution – The boAt Story In 2016, Aman Gupta and Sameer Mehta set out to build an Indian audio brand, but investors weren’t convinced. Facing multiple rejections, they bootstrapped their way into the market. With a deep underst

BoAt (imagine marketing) started by Aman Gupta and Sameer mehta in 2016. Sameer mehta is the CEO of boAt and Aman is Chief Marketing Officer(CMO).  In the beginning of his career Aman gupta worked as an assistance manager in Citi group and later al

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growt

The Consumer Adoption Process The consumer adoption process involves five key stages: Awareness, Interest, Evaluation, Trial, and Adoption. 1. Awareness: Consumers first learn about the product. Example: Tesla created awareness for its EVs through

Ah, the boAt success story - a tale of innovation, perseverance, and a dash of genius. Here's the package of valuable info! - Started small: With a capital of ₹30 lakhs from Aman's gullak, Aman Gupta and Sameer Mehta launched boAt in 2016. - Ident

consumers spending is decreasing overtime and there are no clues around it for the past one year but nobody knows why. today an incident gives a hint regarding that. Mokobora a luggage bag and backpack startup. There have been white labelling chine

Mamaearth 🌲 becomes India's 3rd largest skincare brand, says Euromonitor International • Mamaearth, the flagship brand of Honasa Consumer Ltd., has become India's third largest skincare brand, according to Euromonitor International. The ranking re

Your Brand is Your Biggest Asset! 🔥 Companies like Coca-Cola, Tesla and Nike dominate their industries by building trust, loyalty and emotional connections with consumers. A strong brand moat makes your business unforgettable! 💡

How did boat's brand image go improve because of apple ? Apple has a tagline called " think different" and boat started a marketing campaign on newspaper trolling Apple's tagline. This caused fan wars in social media and everyone was talking abou