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Vinayak Shivanagutti

Stealth • 7m

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growth: Became India's leading wearables brand by 2019. Market Share: Captured significant share with trendy designs & pricing. Profitability: Maintained profitability for eight years (FY2016-2022). Revenue (Cr): FY18: ₹70 Cr (estimated) FY19: ₹108 Cr FY20: ₹700 Cr FY21: ₹1,512 Cr FY22: ₹2,873 Cr FY23: ₹4,000 Cr Profit (Cr): FY18 : ₹6cr FY19 : ₹ 9cr FY20: ₹ 48.85 cr FY21: ₹50 Cr FY22: ₹ 68.7Cr FY23: ₹-129 Cr (Loss) Conclusion: boAt's success highlights the power of targeting a niche with the right product & marketing. The recent loss signals a need to adapt. By optimizing costs, diversifying products, and potentially expanding globally boAt can navigate the changing audio market and continue its impressive journey.

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