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Vinayak Shivanagutti

๐Ÿš€7M+ Post Impressio...ย โ€ขย 1y

boAt: Riding the Audio Wave (with a Recent Setback) Company: boAt (founded 2016) Industry: Consumer Electronics (Audio) Challenge: Stand out in a crowded audio market. Solution: Stylish, budget-friendly audio for young consumers. Results: Growth: Became India's leading wearables brand by 2019. Market Share: Captured significant share with trendy designs & pricing. Profitability: Maintained profitability for eight years (FY2016-2022). Revenue (Cr): FY18: โ‚น70 Cr (estimated) FY19: โ‚น108 Cr FY20: โ‚น700 Cr FY21: โ‚น1,512 Cr FY22: โ‚น2,873 Cr FY23: โ‚น4,000 Cr Profit (Cr): FY18 : โ‚น6cr FY19 : โ‚น 9cr FY20: โ‚น 48.85 cr FY21: โ‚น50 Cr FY22: โ‚น 68.7Cr FY23: โ‚น-129 Cr (Loss) Conclusion: boAt's success highlights the power of targeting a niche with the right product & marketing. The recent loss signals a need to adapt. By optimizing costs, diversifying products, and potentially expanding globally boAt can navigate the changing audio market and continue its impressive journey.

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